We at Content Equals Money know that effective copywriting is more than just website content. There are several other parts of your website that need to be leveraged for efficient conversion writing. If I may be permitted to take a leaf from my own book, I suggest you check out my post on when copywriting [...]
Tracking Conversions with Website Analytics
Understanding your website’s traffic is one of the most important responsibilities of owning and operating a business or professional website online. This requirement isn’t just for the web developers and tech gurus, either: everyone in your business should be able to wrap their heads around how people use their website, from the newest interns to [...]
7 Things Your Social Media Should Do Every Day
People who don’t work in social media think you’ve got it pretty easy, huh? What do you even do all day? You just play on Facebook and Twitter? Yeesh. Go ahead. Yeesh along with me. One… two… yeesh. Of course, if that line of thinking doesn’t make you cringe, then there [...]
7 Things all Copywriters Need To Know When Polishing a Piece
Here at Content Equals Money, we write day in and day out for our living – and we need to ensure that the writing we do has a high level of quality for clients. There are a lot of romantic notions about writing for a living, but the reality of it is that it’s very [...]
Tools for Writers: When A Keyboard Isn’t Just A Keyboard
Today I’m starting a new weekly topic on Tools for Writers, where I’ll cover writing techniques and strategies for effective professional writing. For today, I’ll focus on the tools of the trade: your keyboard. The business of content writing isn’t terribly complicated at first glance. You check emails, you brainstorm, you hold meetings with your [...]
What Content Marketing Can Learn from ‘A League of Their Own’
A League of Their Own really just hit it out of the park. Okay. I’m sorry. I couldn’t avoid starting with a really cheesy baseball joke. But seriously, this movie about an all-women baseball league during World War II is full of lessons about life, love, baseball, and content marketing. Yep. You heard me. Content [...]
Let’s Get Emotional: Conversion Writing and the Client’s Heartstrings
One of the most beautiful things about writing in general is how it has been used over the centuries to express human desires and emotion. “What light through yonder window breaks?” asked Shakespeare.“It is the east, and Juliet is the sun.” Francis Scott Key encapsulated the soul of America by calling it the land of [...]
Write To Your Leads, Not To Your Co-Workers
Today I’d like to go over optimizing your long-term content marketing and web crawler engagement strategies, resulting in building satisfactory conversion writing ratios by taking advantage of search optimization strategies, statistically optimized keyword management and landing page behavior research. Wait, what? Wouldn’t it have been easier if I just said “I want to help you [...]
Lessons From a Content Marketing Powerhouse: Intuit
You’re probably familiar with Intuit as a company that provides excellent solutions for your personal finance, small business, and tax software needs. But the real question here is whether or not you’re familiar with Intuit as a company who leads by example when it comes to great content marketing. If you’re looking for some ideas for [...]
