You’ve checked and rechecked your Google Analytics, and know that your website is getting hits—but how do you turn those random visitors into customers? Follow these writing conversion strategies, and you’ll begin to transform visitors into regulars.
1. Utilize SEO Keywords in headlines
Discover the search keywords that visitors are using to find your site—try Google’s AdWords Keyword Tool —then develop your headlines with using those keywords. By using the relevant keywords in your page titles, post headlines, and post body, you will increase your Google ranking when those words and phrases are searched. In addition to keywords, make your headlines compelling and you’re sure to increase your conversions.
2. Split up Large Blocks of Text
Nobody wants to read a novel when they are in looking for quick information about your product or service. Keep the body of your text to the point by using short paragraphs, bullet lists, headers, and sub-headers to make larger blocks of text more appealing. This is a writing conversion strategy that’s easy to implement and that most copy writing services will do inherently.
3. Use your Landing Page to Answer Questions
If a visitor has a question, your landing page should be the place where they’ll find the answer—or at least a quick link to the information. Put yourself in your visitor’s shoes: are you left wondering where to go next? If so, the visitor is likely to find a competitor that does a better job of addressing their concerns. So ensure that your landing page is clear, concise, and visually pleasing by using both text and images to answer your visitors’ questions.
4. Refresh Your Copy and Correct Spelling Mistakes
One spelling mistake can turn a potential consumer into a competitor’s customer. Make sure to review your website regularly to ensure that the copy present is both compelling and grammatically correct. Or, avoid the trouble by enlisting a content writing company to employ this writing conversion strategy the first time. After all, you would hate to lose a customer simply due to a spelling error.
5. Put an Offer on your Confirmation Page
Try composing something other than the typical “Thank You” for your confirmation page. Perhaps offer a coupon for a future purchase, a suggestion for a similar item (Amazon uses this trick), newsletter registration, or a link to your Facebook for special deals. These all offer ways for the visitor to become more than just a one-time customer.
You have traffic to your website; you just need to improve your success rate by converting visitors into customers. Do this by improving your visitors’ experience—try a few of these writing conversion strategies on your website, and prepare to see the conversion rate increase.
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