By now, you’ve probably heard that social media is the future of marketing more times than a Twitter overachiever can RT (retweet) exhaustively posted content. Social networking. New media outlets. Online strategies. These terms ring familiar to anyone with a basic internet connection and two functioning eyeballs, but how knowledgeable are we, really, of what social media means for our social future? It’s an inquiry I’ve been giving significant thought to lately. This week, I was privileged enough to climb aboard the good ship Content Equals Money, and as a crew member, I’ll be swabbing the social decks to connect with other content writers, writing services, and freelance job providers. Together, we are building a community driven by the backbone of content writing, and social networking is the catalyst by which we develop name recognition for our high-quality … [Read more...]

Did you hear about the Secret Service tweet on May 18th that read, "Had to monitor Fox for a story. Can't. Deal. With. The. Blathering." Unfortunately this isn’t the only mistake large corporations have made when they allow employees access to business social media accounts. This leads any business owner to ask the question: can you outsource social media content writing? The good news is for every mistake we hear thousands upon thousands of tweets or postings go out without a hitch. Businesses are catching onto the social media craze with both hands and usually, it is a very good thing. For the small business owner, social media is a necessary marketing component but can be a lot to take on. Social media has leveled the playing field for small businesses. Unfortunately, it takes a whole lot of effort to take advantage of this great opportunity. Here are a few steps you can take … [Read more...]