Everything is Not Terrible: How to Stay Positive When You’re in the Weeds

Image source: https://pixabay.com/en/kitchen-work-restaurant-cook-chef-731351/

Anyone who has worked in the restaurant industry will shiver at the thought of being "in the weeds." The thing is, this is not exclusive to the world of food service. Every single industry has its fair share of crazy, overloaded workdays. With the start of a new year, this is especially true for many small businesses. How do you stop pulling out … [Read more...]

3 Healthcare Marketing Trends for 2016

Image Source: https://en.wikipedia.org/wiki/Digital_health

A recent Pew Research study found that 72% of users turn to the internet when it comes to finding health information. This presents a huge opportunity for healthcare marketers to produce quality data about disease and prevention, but how should we go about it? Unfortunately, there’s an abundance of inaccurate health information out there; a … [Read more...]

An Easy Guide to Finding ROI Driving Long-Tail Keywords

Guide to keywords

Content marketing and SEO go hand-in-hand – one doesn’t work without the other. However, the rules of SEO constantly change, and only the companies that understand the power of content driven by SEO will see the financial ROI executive management looks at around budget renewal time. If you’re still creating content based solely on keywords and not … [Read more...]

Branding for the Holidays – Content Marketing Lessons in the Starbuck’s Cup Controversy

Branding for the Holidays -Starbucks Holiday Cup

The 2015 Starbucks holiday cup started an interesting conversation in the marketing world. The range of reactions to the coffee giant’s mug highlights the need for companies to address marketing a brand appropriately during the holidays. Yes, we’re going there. Whether you feel outrage at the cup’s lack of traditional symbolism or you love the … [Read more...]

Developing a Seasonal Content Campaign for Fall 2015

Make Your Small Business Content 1(1)

Small brick and mortar businesses often have to change their marketing strategies seasonally to maintain audience attention in the marketplace. As school starts, football season kicks off, and we enter the land of monthly holidays, your business needs to stand out from the crowd. Albert Einstein defined insanity as, “doing the same thing over and … [Read more...]

4 Marketing Fails to Annoy Your Audience – And How to Avoid Them

krago

Since the beginning of the marketing era, perhaps starting with the first traces of direct mail of Farmers Almanacs in 1732, there has always been that one campaign that is just downright annoying. In fact, telemarketers got so obtrusive in the early 2000s that a law had to be enacted to keep them from interrupting families during dinner time. … [Read more...]