Developing a Seasonal Content Campaign for Fall 2015

Make Your Small Business Content 1(1)

Small brick and mortar businesses often have to change their marketing strategies seasonally to maintain audience attention in the marketplace. As school starts, football season kicks off, and we enter the land of monthly holidays, your business needs to stand out from the crowd. Albert Einstein defined insanity as, “doing the same thing over and … [Read more...]

4 Marketing Fails to Annoy Your Audience – And How to Avoid Them


Since the beginning of the marketing era, perhaps starting with the first traces of direct mail of Farmers Almanacs in 1732, there has always been that one campaign that is just downright annoying. In fact, telemarketers got so obtrusive in the early 2000s that a law had to be enacted to keep them from interrupting families during dinner time. … [Read more...]

Spring Cleaning: Revamping Content Marketing Strategies for 2015


Spring represents new life, growth, and resilience. The emergence of new flora and fauna inspires us to look to changes within ourselves – to slough off the old, dead debris and start anew. People start cleaning out their houses, dusting off their furniture, preparing their gardens, and donning a sunnier attitude. With the myriad exciting changes … [Read more...]

Summer is the Perfect Time to Drum Up New Business


Summer may not be the conventional season for professionals thinking about strategies for growth. It’s true that people are distracted with the nicer weather and family activities throughout the summer, but that also means there is a strong potential for networking and making meaningful and lasting connections with your clients. Instead of letting … [Read more...]

Stuck in a Content Rut? 12 Ways to Reimagine Your Business’ Blog


Your blog is the one place you have to really show your company’s culture and personality. The primary focus of a blog is to be engaging, right? That means branching away from the blasé, industry babble and appealing to your customers on a more personal level. Even content writers who complete hundreds of pieces of blog-related content per month … [Read more...]

Branding Lessons from the “Whoniverse”

Doctor Who Logo

Anyone whose blood runs cold at the mention of Daleks, knows not to blink around a Weeping Angel statue, or dreams of being whisked away in a spaceship disguised as a blue Police Box is already well aware of the appeal of The Doctor. As Doctor Who approaches its Season 8 premiere, an army of avid Whovians eagerly awaits a new crop of adventures … [Read more...]