RxContent: How to Find Your Marketing Prescription

content-marketing-prescription

If you’re like me, you like a good analogy. Analogical reasoning plays a critical, though mysterious, role in problem-solving contexts, especially for marketers. Today, marketers struggle with the “digital roadblock,” where proven marketing techniques fall flat and innovative ideas thrive. Forty percent of marketers know they must change their … [Read more...]

What the 7 Greatest Trailers of All Time Can Teach You About Content Marketing

shining

“Aw, man! Not another one!” Chances are you’ve groaned this phrase while at the movie theatre. According to the Hollywood Reporter, audiences are bombarded with 17-20 minutes of advertising before the film even begins! While we love to hate trailers, the reality is that we never complain when one clenches our attention and refuses to release … [Read more...]

Content Shock: Myth or Disconcerting Reality?

Danger-High-Voltage

If you follow trends in content marketing, you’ve probably heard the phrase “content shock.”  “Info overload” and “content shock” are terms that have been thrown around a lot in the past few months, after the executive director of Schaefer Marketing Solutions, Mark Schaefer, posted an article earlier this year on his personal website. The article … [Read more...]

4 Reasons Why Your Single Friend May Hold the Answers to Your Marketing Questions

Online-Dating

While I have no firsthand experience with it, I’m completely aware of how huge the online dating industry is. Huge as in a $2 billion industry that’s showing no signs of slowing down any time soon. As someone who writes for a content marketing company and holds a degree in marketing, it’s hard not to draw some parallels between online dating and … [Read more...]

Y U NO MEME: Leveraging Memes in Content Marketing

doge

The word “meme” (pronounced meem, not mehm or meh-meh or any of the other iterations you may have heard) is a shortened version of the Greek “mimeme,” or “imitated thing.” Originally defined in the 1970s by evolutionary biologist Richard Dawkins, the concept came to refer to a spread of cultural phenomena, ideas, and other artifacts. Online, … [Read more...]

4 Elements that Define Every Powerful Story

stories

Each year, somewhere between 600,000 and 1,000,000 books are published in the United States alone. Considering the vast amount of literature already populating libraries and bookstores, it’s no wonder that over half of all books published sell less than 250 copies each. Still, powerful stories cut through the clutter, resonating with millions of … [Read more...]