Level Up Your Content Marketing Campaign With Some Video Game Inspiration


Contrary to popular belief (or perhaps unpopular at this point), a lot of useful skills can be taken from the video game world. Avid gamers know that video games have a lot more to offer than just an entertaining pastime. Aside from learning multi-tasking, planning, and problem-solving skills, the world of gaming also offers us some competitive … [Read more...]

Yuk it Up: Using Comedy to Drive Your Marketing Strategy


Why did the chicken cross the road? He thought it might help his ROI. Okay, that wasn’t exactly a knee-slapper, but the sentiment rings true. In times of war and peace, scarcity and plenty, people are drawn to humor across every type of media. Marketing communications are no different. In 2013, comedy movies grossed over $2 billion in the US. … [Read more...]

The Content Challenge: Have You Checked These Blog Posts Off Your Checklist?


You wouldn’t serve your family the same meal every day of the year, so why do the same with your business blog? I’ve encountered this scenario too many times: a blog obviously on autopilot, where each post is as formulaic and predictable as the next. The ideas are so recycled it’s as though the writer took a blog, went through the thesaurus, and … [Read more...]

4 Elements that Define Every Powerful Story


Each year, somewhere between 600,000 and 1,000,000 books are published in the United States alone. Considering the vast amount of literature already populating libraries and bookstores, it’s no wonder that over half of all books published sell less than 250 copies each. Still, powerful stories cut through the clutter, resonating with millions of … [Read more...]

Press Rewind: Is Video Killing the Content Marketing Star?

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Content marketing is king, so why are experts suggesting it will be dethroned by video? Regardless of industry, visual content is becoming the key to higher engagement rates, more traffic and increased brand exposure online. With nearly 50% of Americans watching one or more videos online per month, brands that want to stay in the game need to step … [Read more...]

Want to Become the Next VIP of LinkedIn? Publish Your Heart Out

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Last year, LinkedIn lowered its age limit, introduced a bundle of new mobile apps and put the finishing touches on its updated design. In 2014, LinkedIn’s biggest news thus far has been the platform’s intention to roll out long form publishing to all members. As announced in February, LinkedIn gave publishing access to 25,000 members with the … [Read more...]