Good content marketing oftentimes requires companies to go out on a limb. And they call it “going out on a limb” for a reason. It’s risky, uncharted territory, and it wouldn’t be all too surprising if you fell. Below, you’ll find some companies that… well… fell. Check out these failed content marketing campaigns, the error, and – most importantly – the lesson for you. Amazon & The Hunger Games The Campaign: Last August, Amazon debuted a billboard featuring the opening page from the final book in the Hunger Games trilogy. This piece of content marketing was supposed to show off the Kindle’s typeface and help reinforce Amazon’s position as a leader in the pop-lit world. The Error: The first page has major spoilers for readers who haven’t completed the first two books. The Lesson: Just because you can do something impressive, it doesn’t mean that you … [Read more...]

“Content.” The buzzword of 21st century marketing. But what is content marketing exactly? Check out these 11 definitions from around the web, starting with everyone’s favorite dictionary… “Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” - Wikipedia “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” and “Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.” - Content Marketing Institute “Storytelling for Sales.” - Push Social “Content marketing is a pull, rather … [Read more...]