Content marketing is constantly evolving, and there are some updates you should be aware of. Blog syndication has gone from good to bad and back again. However, there are some things you should consider while you are shopping for ways to syndicate your material.
Sonia Simone of Copyblogger did a post last week about Digital Sharecropping. You can find it here – http://www.copyblogger.com/digital-sharecropping/. In it she describes the threat so many companies are ignoring by using social media. When you put time, money and value into a website you don’t own, you run the risk that the website will change its rules. Or even worse, disappear completely.
Should you stop syndicating your content on Facebook, Twitter and bookmarking sites? Of course not, but be cautious of putting all your eggs in one basket.
The premise behind article marketing is simple: write original content, add links, get that content submitted all over creation, have your links multiplied. Coming from a traditional internet marketing background I used to be all about article marketing- until I realized that my original content wasn’t going anywhere. The article submission sites were either worthless themselves, removed backlinks or were so full of spam that everybody ignored them – especially Google. There are about 5 sites worth an article submission, and the rest aren’t doing anything for you.
I’m constantly amazed at how many people use article spinning. The logic behind article spinning is to avoid duplicate content issues. Duplicate content is a problem, but making gibberish out of a perfectly good article is not the solution. As the founder of a content generation firm I run in the absolute opposite direction from any client that requests article spinning.
Even if you do it by hand (don’t get me started on the software programs) you are completely discounting the craft of writing.If you can rewrite your article 8 times and it still basically makes sense, you have a worthless article.Your time would be much better spent writing a truly great article just once.
True Blog Syndication
In yesterday’s post I discussed the issues of duplicate content and blog syndication: why you should make it a valuable part of your content marketing and how to find an appropriate blog syndicate. Originally I had written them together as one post but had to break them up due to excessive wordcount, so make sure to read both!
Which types of syndication have you used in the past? Did you stop using them or are you still trying to make it work?
This post was written by Amie, the founder of ContentEqualsMoney.com. If you would like to discuss your content strategy, email her via firstname.lastname@example.org