4 Questions That Will Make You Rethink Your Brand Strategy

The Thinker

Many business owners prefer to clap their hands over their ears and hum loudly when people start doling out advice, whether that’s about their brand or about how to put together a new bookcase. Rather than taking time to identify things we can do better, it’s human nature to avoid serious introspection. We want to believe our businesses are … [Read more...]

Where Small Businesses Go to Find Great Content


Maintaining consistent content quality and generating enough content are key marketing challenges for small business owners in 2016. Many small businesses don’t have the time or money to manage a full online marketing strategy, but that doesn’t mean they should forget about marketing altogether. Today, startups and small businesses with limited … [Read more...]

Avoid These 11 Content Practices that Make Your Brand Seem Cheap Online


Nothing lasts forever in the digital world, and change seems to come more quickly each year. You don’t necessarily have to stay on the cutting-edge all the time, but if you can’t keep pace, your audience may start to question your brand. “Why haven’t they updated their homepage?” “If this is what they write, can I trust their products?” First … [Read more...]

Value-Driven Content: Let the Audience Be Your Guide


Great content is in the eye of the beholder. You may think that you have the best content ever written, but if your audience isn’t reading it, then you’ve won the battle but could be losing the war. One of the biggest goals that marketers focus on today is how to get in front of the right audience. To break through the online noise and get a return … [Read more...]

Why Your Business Needs More Than Quality


Quality content is vital to growing a business, but no business is based on content alone. Quality content is not the only thing business owners need to draw in clients and customers, despite what contrary information may be floating around the internet. Business owners and their employees need a plethora of tools in order to succeed, some of which … [Read more...]

What Do a Lawyer, The Pope, and an IT Specialist All Have in Common?


The warmer weather has me thinking about riddles. When I was a kid, in the days when you didn’t worry about high fructose corn syrup, artificial food coloring, or whatever other health hazard du jour today’s parents have to deal with, my Mom always had the freezer stocked with popsicles. When school let out, there they would be: nothing signals … [Read more...]

Content Diversification: Tips for Widening Your Readership Net


Some topics are as dry as a stale cracker. Few people like to write it, and even fewer people want to read it. The style may remind you of old textbooks or academic journals. Many of these topics aren’t boring – they just need a new angle. Making content relatable and fresh will win over new audience members and earn competitor respect. The Truth … [Read more...]

Producing Killer Content, Each and Every Time


As a writer, I can tell you there’s nothing worse than staring at a blank computer screen. The cursor mocks you, each blink a testament to your wasted productivity and creative failure. Blink. Blink. I actually got this idea because I was starved for blog ideas. Writing about content curation when you can’t seem to come up with something … [Read more...]

How to Save Time and Scale Your Marketing Content


Lack of time is the biggest reason for lack of content, yet there’s more and more emphasis on the importance of scaling copy to reach more customers. If everyone is so short on time, how can marketers manage the growing demands of content? I have noticed critical steps that many businesses skip to save time, but these save time and money in the … [Read more...]

How To Engage Millennials With Your Brand (Advice From a Millennial Content Writer)


People who aren’t in the Millennial generation view us in one of two ways, according to New York Times contributor and Wall Street Executive Steve Rattner: some think we’re lazy, entitled, and narcissistic. Others maintain that we’re open-minded, engaged, and optimistic. Rattner is in the second camp, and he lays out some indisputable truths: we’re … [Read more...]