The Future is Foursquare: Marketing Tips for Your Local Business


While location-based social media platform Foursquare has not been nearly as successful as experts predicted, it appears to be making a comeback. Foursquare’s revenue has improved drastically over the past year, and according to CEO Dennis Crowley, Foursquare’s mountain of data leaves it poised to dominate the mobile scene. But how can local … [Read more...]

Press Rewind: Is Video Killing the Content Marketing Star?

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Content marketing is king, so why are experts suggesting it will be dethroned by video? Regardless of industry, visual content is becoming the key to higher engagement rates, more traffic and increased brand exposure online. With nearly 50% of Americans watching one or more videos online per month, brands that want to stay in the game need to step … [Read more...]

There’s An App for That: Creating Your Brand’s Mobile App


One way that brands harness the constantly growing mobile market is by developing branded mobile apps. But is a mobile app right for your brand? Top branded mobile apps succeed with consumers because they provide a tangible benefit, from discounts and deals to easier ordering, prescription reminders, and more. By studying these brand examples and … [Read more...]

How Pinteresting! Brands Use Best Practices to Increase Sales on Pinterest

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Just in time for Pinterest’s 4th anniversary, brands are awaking to the power of becoming pinfluential. In the short time Pinterest has been around, it has amassed over 70 million users and is mainly used for product and content research, making it an ideal platform for brands to engage with their audience. Some brands are using Pinterest like a … [Read more...]

Are You Properly Equipped for Reputation Building?


We often meet someone for the first time and they already have preconceived notions about the way we will interact and carry ourselves. Why is this? As the old adage claims, “Your reputation precedes you.” What you put out there can take on a life if its own. In the business world, reputation is extremely important. It’s the difference between … [Read more...]

Beyond Style: Creating Content for the Fashion Industry

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While the fashion industry took New York by storm in February, it became abundantly clear that only a handful of fashion brands use content to the fullest. With Michael Kors, Nasty Gal and Essie Polish topping the list of the most liked fashion brands, industry giants like Saks Fifth Avenue and Neiman Marcus seem to have fallen off a cliff. Take a … [Read more...]

How to Handle a Crisis: 5 Lessons from the Biggest Marketing Gaffes Ever


Everyone makes mistakes, but brands are at the public’s mercy following a business blunder. In an age where the news cycle and social media never sleep, a single mis-tweet, outspoken CEO, or raunchy advertisement could have everyone in the market talking for weeks to come – and not positive talk, at that. If your business has committed a public … [Read more...]

Think You Can’t Survive on Social Media? 16 Tips to Make Your Boring, Weird, or Unsexy Brand Stand Out


There are many brands out there that may think they can’t gain a following on social media – the boring, the weird, and the unsexy. Whether you’re selling software, nails, period products, or office supplies, it may be difficult for your brand to engage with its audience on Facebook, Twitter, Instagram, and other social networks. However, plenty of … [Read more...]

Personifying Your Brand: The Use of Brand Mascots on Social Media


One social media marketing strategy that has grown in popularity is the use of fictional brand mascots to personify brands. But are brand mascots effective tools on social media, and should your brand have one? Studies show that brand mascots do resonate with customers, inspiring them to engage in conversation and share content. Mascots such as Flo … [Read more...]

Want to Become the Next VIP of LinkedIn? Publish Your Heart Out

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Last year, LinkedIn lowered its age limit, introduced a bundle of new mobile apps and put the finishing touches on its updated design. In 2014, LinkedIn’s biggest news thus far has been the platform’s intention to roll out long form publishing to all members. As announced in February, LinkedIn gave publishing access to 25,000 members with the … [Read more...]