Content Ideas for Targeting Millennials in Health Care

Content Ideas for Targeting Millennials 1

Millennials account for 72 to 80 million people in the United States. They are more likely to go online to find a doctor instead of using the one their parents’ used or asking friends and coworkers for referrals. They want fast, online access, and they want to be educated as much as they want traditional health-care services. For modern medical … [Read more...]

10 No-Nos for Your Brick and Mortar Store’s Online Product Descriptions

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People don’t just scan product descriptions on Amazon or your website. They look at them like a set of specs on a new car. Consumers want to know the details that make your broom better than the 500 other brooms available for purchase, and they need to be able to gain that understanding fast. That means your marketing team has to develop compelling … [Read more...]

Why Generic Content Doesn’t Work in Real Estate

Why Generic Content Doesn’t Work 1

Too many real estate companies get caught in the same net of generic content as other industries. But “10 tips for buying your first home” and “how to find a realtor” is kitschy content that has been done over and over. After you’ve written one of these generic posts, it’s time to start adding some strategy to your content production … [Read more...]

Developing a Seasonal Content Campaign for Fall 2015

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Small brick and mortar businesses often have to change their marketing strategies seasonally to maintain audience attention in the marketplace. As school starts, football season kicks off, and we enter the land of monthly holidays, your business needs to stand out from the crowd. Albert Einstein defined insanity as, “doing the same thing over and … [Read more...]

9 Reasons Your Legal Content Isn’t Reaching Your Audience

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There are a couple of purposes behind why law firms choose to post content online. Online content demonstrates relevance and niche expertise to your peers for cross-selling opportunities, and it adds meaningful value to prospects and existing clients. If your law firm doesn’t have a strategy behind posting content, now is the time to rethink … [Read more...]

Don’t Be a Hoarder – Learn How to Delegate Your Workload


Far too many business owners have an intense fear of delegating tasks to employees. For a number of reasons, owners often end up taking on tasks themselves, which can eventually lead to sensory overload and exhaustion. Though it's completely understandable why some owners may not want to trust their "babies" in the hands of their employees, it's a … [Read more...]

The Role of Text in Responsive Design


More web traffic is due to mobile searches than computers and laptops. Most business websites require responsive design, which streamlines information based on screen size. In essence, think of screen size as something that scales with attention and focus. What this means is all the content is written for a desktop web browser, then information is … [Read more...]

Why You Can’t Afford to Leave the Elevator Speech at the Door


An elevator speech or pitch is typically 30-90 seconds long and sums up your skills, a product, or a company. The phrase originates from the idea of what you would say to a customer or client if you were riding in an elevator and were asked what you do. It can be used anytime and anywhere, and it prevents the stumbling awkwardness of an unprepared … [Read more...]

Killing Your Darlings – When a Marketing Campaign Isn’t Working


Small business owners can be pretty excitable when it comes to marketing campaigns. Of course, you want to get your brand story established as soon as possible and watch your conversion rates soar, but many times that leads to overzealousness and unnecessary expenses. Marketing campaigns are highly complex and involve a lot of pieces that must … [Read more...]

6 Social Media Strategies for Engaging Customers

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Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey for the first time. Properly engaging your followers can be tough for businesses, especially established companies. Part of the issue is knowing how to walk the line between maintaining your professionalism while engaging on a personal … [Read more...]