To Hashtag or Not to Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool

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Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context. Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on the use of a sponsored hashtag. … [Read more...]

Branding Lessons from the “Whoniverse”

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Anyone whose blood runs cold at the mention of Daleks, knows not to blink around a Weeping Angel statue, or dreams of being whisked away in a spaceship disguised as a blue Police Box is already well aware of the appeal of The Doctor. As Doctor Who approaches its Season 8 premiere, an army of avid Whovians eagerly awaits a new crop of adventures … [Read more...]

Keep it Simple: How Successful Brands Have Perfected Minimalist Marketing

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“Quality over quantity!” You’ve heard the saying over and over again about countless topics, to the point where it begins to lose its meaning. However, it bears significance in few arenas more than in modern marketing. With a myriad of brands competing for consumers’ attention, it may be tempting to post as much content as possible to gain a … [Read more...]

Fall for these 8 Back-to-Cool Web Presence Essentials

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Fall is on the horizon. Among the apples, pumpkins and sweater weather, one of the best parts of the season is the opportunity to revamp your identity. Whether it was a new pack of Crayolas as a kid or a new wardrobe as an adult, fall is a great time to hit the refresh button on life. Check out our list of web presence must-haves that business … [Read more...]

Understanding the Appeal of User-Generated Content Marketing

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Have you ever considered handing over the job of content marketing to your customers? Believe it or not, we think you should. Obviously, you shouldn’t fire your whole marketing team and crowdsource your entire content strategy. However, the occasional user-generated content marketing campaign allows participants to create their own corner in … [Read more...]

10 Shark Tank Business Lessons

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Now in its fifth season, viewers seemingly can’t get enough of ABC’s Shark Tank. It’s half drama, half business lesson and provides a taste of the fast pace, do-or-die entrepreneurial lifestyle. While it’s certainly a Hollywood look at business pitches and ideas, it yields some interesting and valuable lessons for business owners and aspiring … [Read more...]

Smashing Racist Stereotypes: Represent the Latino Demographic

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The Latino demographic is driving both purchasing power and population growth in the United States – and yet, somehow this demographic is one of the most underrepresented ethnic groups in media. Further, not only is Hispanic representation lacking, but when representation is present, it is often reflective of negative stereotypes. In marketing, the … [Read more...]

Monetizing Your Thought Leadership Efforts

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While thought leadership is a means for establishing credibility and authority, it can actually serve a much more practical purpose. If developed and pushed in the appropriate manner, an effective thought leadership campaign can actually directly drive sales and increase revenue. Are you making the most out of your thought leadership efforts? The … [Read more...]

How the Top 6 WordPress Plugins Can Help Grow Your Business

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Managing a website can be a real pain in the backend! WordPress, the world's leading CMS, offers a user-friendly interface, maximum customizability, and the necessary security for companies like yours and those of your clientele. While the default settings and offerings of WordPress far outshine its competitors, WordPress cannot possibly know what … [Read more...]

Branding BFFs: Harnessing the Power of B2B Reciprocity Marketing

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Who’s your business BFF? If no one comes to mind, perhaps it’s time to embark on a quest to find your next branding partner. In the small business community, “community” is the name of the game. Entrepreneurs rarely achieve success without the help of peers or other individuals, and when their businesses become profitable, they feel obligated to … [Read more...]