Don’t Be a Hoarder – Learn How to Delegate Your Workload

successful-delegation

Far too many business owners have an intense fear of delegating tasks to employees. For a number of reasons, owners often end up taking on tasks themselves, which can eventually lead to sensory overload and exhaustion. Though it's completely understandable why some owners may not want to trust their "babies" in the hands of their employees, it's a … [Read more...]

The Role of Text in Responsive Design

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More web traffic is due to mobile searches than computers and laptops. Most business websites require responsive design, which streamlines information based on screen size. In essence, think of screen size as something that scales with attention and focus. What this means is all the content is written for a desktop web browser, then information is … [Read more...]

Why You Can’t Afford to Leave the Elevator Speech at the Door

elevatorshaft

An elevator speech or pitch is typically 30-90 seconds long and sums up your skills, a product, or a company. The phrase originates from the idea of what you would say to a customer or client if you were riding in an elevator and were asked what you do. It can be used anytime and anywhere, and it prevents the stumbling awkwardness of an unprepared … [Read more...]

Killing Your Darlings – When a Marketing Campaign Isn’t Working

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Small business owners can be pretty excitable when it comes to marketing campaigns. Of course, you want to get your brand story established as soon as possible and watch your conversion rates soar, but many times that leads to overzealousness and unnecessary expenses. Marketing campaigns are highly complex and involve a lot of pieces that must … [Read more...]

6 Social Media Strategies for Engaging Customers

taco bell

Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey for the first time. Properly engaging your followers can be tough for businesses, especially established companies. Part of the issue is knowing how to walk the line between maintaining your professionalism while engaging on a personal … [Read more...]

Integrating Winning Trends in the Workplace

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Consumer A has decided to invest in a product sold by a few different brands. The product is roughly the same, with every sales representative gushing about high quality and service over time. What will affect consumer A’s purchasing decision? Marketing is all about psychology. Sales is where the purchasing decision happens, but marketing is … [Read more...]

Never Run Out of Things to Say Again – Effective Brain Storming for Niche Content

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Niche content marketing is one of the most effective ways to get your brand name out there and convert browsers to buyers. However, the definition of the word "niche" reflects some of the problems that can arise from this type of content. A niche is defined as a shallow recess or nook into which a specific item (or in this case industry) … [Read more...]

7 Signs Your Website’s Content Needs Improvement

serp

Fifteen years ago, websites topped searches by cramming keywords into useless paragraphs in nonsensical landing pages. Five years ago, every business and business’s mothers started a blog to improve their site’s content and draw in customers. The rule was “write fast, write often.” The idea was that several 400 word posts several times a week would … [Read more...]

Ramen Noodles for Dinner – Terrible Personal Habits of Writers

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We've all heard about the personal habits of successful salesmen, entrepreneurs, and just about any other kind of profession. "A positive attitude and persistence!" is what we're told makes a great salesman. Heck, I'm sure most of us even know the habits of successful writers, like reading and writing every day, finding solitude, and being … [Read more...]

What Exclusivity Can Do for Your Business Marketing

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Have you ever seen a brand, small or large, that seemed to stay in business effortlessly? I’m talking about the ones you never see in magazines or on billboards but everyone still knows about. If you have, the business has likely leveraged the power of exclusivity over time – creating demand by keeping their marketing game small. You may have … [Read more...]