Everything is Not Terrible: How to Stay Positive When You’re in the Weeds

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Anyone who has worked in the restaurant industry will shiver at the thought of being "in the weeds." The thing is, this is not exclusive to the world of food service. Every single industry has its fair share of crazy, overloaded workdays. With the start of a new year, this is especially true for many small businesses. How do you stop pulling out … [Read more...]

3 Common Hospital SEO Mistakes

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Search engine optimization (SEO) is not the mysterious entity it once was – it’s become a widely used business practice in virtually every industry. From welding to wizarding school (yep, it exists), marketing managers are vying for ways to improve their search rankings. There are several general mistakes people make regarding SEO, and they fall … [Read more...]

Is Your Blog’s Niche Overcrowded? Maybe It’s Time to Find a New One

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We all know blogging is an incredible way for businesses to attract more customers. It brings in new visitors, establishes a brand as an industry authority, and builds relationships between companies and their followers. However, most marketers know about the importance of niche blogging. A niche blog allows you to find unique keywords and … [Read more...]

Nailing Your Non-Profit SEO Strategy

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From their legal structures to their taxing regulations, non-profits operate differently than their for-profit counterparts. They also differ in the way they should approach SEO strategy. Once reserved for the technically elite, virtually any company can now use search engine optimization to its advantage. In some ways, SEO stakes for non-profit … [Read more...]

The Most Entertaining Brands on Social Media You Should Be Following

Twitter Screen Shot

Social media provides a way for people to come together and share their thoughts, favorite brands, and generally stay in contact with one another. It’s also an excellent way for brands to convey their company messages and brand voices. These platforms open the door for just about any kind of voice you can imagine. And sometimes, they’re … [Read more...]

3 Healthcare Marketing Trends for 2016

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A recent Pew Research study found that 72% of users turn to the internet when it comes to finding health information. This presents a huge opportunity for healthcare marketers to produce quality data about disease and prevention, but how should we go about it? Unfortunately, there’s an abundance of inaccurate health information out there; a … [Read more...]

New Year, New You: Make a Marketing Resolution This Year

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What’s your New Year's resolution this year? Is it to exercise more or eat healthier? Or perhaps it's to revisit and fine-tune your marketing campaign? If you're reading this, it probably is. People and brands alike tend to get a bit introspective every New Year – it's the nature of the holiday. People reevaluating their lifestyles and brands are … [Read more...]

The Biggest Business Blunders of 2015

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Last week, I had just put my son down for his morning nap when my husband walked in and caught me watching my guilty pleasure: Wife Swap. Looking up ruefully from my bowl of Cheerios, I didn’t have time to snatch up the copy of Gogol’s Dead Souls I perpetually have in arm’s reach, hoping someday I’ll read it. After 12 hours working in our local … [Read more...]

What to Tell Your Content Team to Get Great Results

Content Marketing Cycle

Your internal team may not have time to create the content you need to drive a successful digital marketing campaign, and that’s okay! Digital marketing is such a diverse and complex field that leaning on a professional writer makes sense for creating consistent, high quality, and economical content that helps you turn a profit. But have you … [Read more...]

An Easy Guide to Finding ROI Driving Long-Tail Keywords

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Content marketing and SEO go hand-in-hand – one doesn’t work without the other. However, the rules of SEO constantly change, and only the companies that understand the power of content driven by SEO will see the financial ROI executive management looks at around budget renewal time. If you’re still creating content based solely on keywords and not … [Read more...]