The Right Mix of Quality and Quantity in Content Marketing

Many companies struggle to find the right balance between quality and quantity in today’s world of online content marketing. There’s a general understanding that social media followers must have a continuous stream of new content to grow brand awareness. But if quantity is a must, how does a business determine if it’s meeting quality … [Read more...]

What the 2016 Presidential Election Can Teach Us About Content Management Strategy

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You either, love, hate, or love to hate politics. I’m personally in the first camp. I can’t get enough of the charade of endless pandering. Election night is a party in our house, where we stay up late and mark the states Red or Blue as the results come in amid a flurry of wine and snacks. We live in a swing state, THE swing state that makes or … [Read more...]

8 Things Buzzfeed Can Teach All Small Businesses About Content

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People of all ages gravitate towards Buzzfeed, but what makes this media outlet so attention-catching? While the media company does not always hit the mark with their rapid content production, they do sustain a massive readership that earns international attention. Small companies can use some of the site’s techniques to increase readership, drive … [Read more...]

How to Create Promotion Campaigns That Will Appeal to Your Audience

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  As an avid couponer myself, I understand firsthand the magnetic pull that saving money can have on a customer. The promise of a free giveaway or the exciting anticipation of joining a contest can generate a major following and lead to a fun way to achieve organic content promotion. There are thousands of ways to get started on a … [Read more...]

So You Want to Make a Meme (and Other Viral Marketing Assets)

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If you want to get noticed online, you need a strong online strategy. Regularly posting boring blogs and looking all over the internet for stock images to use isn’t going to get you there. You need something exciting, like a meme. However, meme and other content forms come with risks. Combining the wrong text with the wrong photo can backfire. … [Read more...]

4 Reasons to Outsource Your Content

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Most small business owners want their ventures to be as self-sustained as possible. With this in mind, they usually delegate tasks, including writing content, to available area employees. While this is a good idea, it’s sometimes better to outsource your content writing. Outsourcing carries a plethora of benefits, including the competitive edge it … [Read more...]

Why Your Photos Are Losing Business (and What to Do)

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  Photos on your company’s website or social media platform can make a huge difference in the way buyers see you. Are you a professional, polished company, or a startup that’s still working out the kinks? Low-resolution photos with bad lighting can turn a buyer off, especially when there are so many other websites getting it … [Read more...]

Digital Disruption and the Fate of Small Business Marketing

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It’s no secret that digital disruptions are changing the way we live and work. What isn't so clear is how digital disruption will start to affect small boutiques as online sales steadily increase. Does the small boutique stand a chance against larger competitors? Understanding Digital Disruption When a new technology fundamentally changes the … [Read more...]

Going Viral: The Steps to Making Your Content Contagious

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  It’s the age-old question that haunts writers of the World Wide Web, constantly on the minds of every user around the globe: how do I get my content to go viral? While there are a plethora of resources describing the benefits of SEO, perfectly inserted keywords, and other technical aspects, the main idea remains constant – you have to … [Read more...]

Top Trends for Small to Mid-Sized Firm Legal Marketing in 2016

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Law firms have gotten better, a lot better, about offering content that provides useful, digestible information to readers. However, the legal field seems to always trail a few feet back in marketing innovation. While this is partly a risk management strategy, law firms need to step up their game if they want to stay in front of their target … [Read more...]