Keep it Simple: How Successful Brands Have Perfected Minimalist Marketing


“Quality over quantity!” You’ve heard the saying over and over again about countless topics, to the point where it begins to lose its meaning. However, it bears significance in few arenas more than in modern marketing. With a myriad of brands competing for consumers’ attention, it may be tempting to post as much content as possible to gain a … [Read more...]

Fall for these 8 Back-to-Cool Web Presence Essentials


Fall is on the horizon. Among the apples, pumpkins and sweater weather, one of the best parts of the season is the opportunity to revamp your identity. Whether it was a new pack of Crayolas as a kid or a new wardrobe as an adult, fall is a great time to hit the refresh button on life. Check out our list of web presence must-haves that business … [Read more...]

Understanding the Appeal of User-Generated Content Marketing

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Have you ever considered handing over the job of content marketing to your customers? Believe it or not, we think you should. Obviously, you shouldn’t fire your whole marketing team and crowdsource your entire content strategy. However, the occasional user-generated content marketing campaign allows participants to create their own corner in … [Read more...]

10 Shark Tank Business Lessons


Now in its fifth season, viewers seemingly can’t get enough of ABC’s Shark Tank. It’s half drama, half business lesson and provides a taste of the fast pace, do-or-die entrepreneurial lifestyle. While it’s certainly a Hollywood look at business pitches and ideas, it yields some interesting and valuable lessons for business owners and aspiring … [Read more...]

Smashing Racist Stereotypes: Represent the Latino Demographic


The Latino demographic is driving both purchasing power and population growth in the United States – and yet, somehow this demographic is one of the most underrepresented ethnic groups in media. Further, not only is Hispanic representation lacking, but when representation is present, it is often reflective of negative stereotypes. In marketing, the … [Read more...]

Monetizing Your Thought Leadership Efforts


While thought leadership is a means for establishing credibility and authority, it can actually serve a much more practical purpose. If developed and pushed in the appropriate manner, an effective thought leadership campaign can actually directly drive sales and increase revenue. Are you making the most out of your thought leadership efforts? The … [Read more...]

How the Top 6 WordPress Plugins Can Help Grow Your Business


Managing a website can be a real pain in the backend! WordPress, the world's leading CMS, offers a user-friendly interface, maximum customizability, and the necessary security for companies like yours and those of your clientele. While the default settings and offerings of WordPress far outshine its competitors, WordPress cannot possibly know what … [Read more...]

Branding BFFs: Harnessing the Power of B2B Reciprocity Marketing


Who’s your business BFF? If no one comes to mind, perhaps it’s time to embark on a quest to find your next branding partner. In the small business community, “community” is the name of the game. Entrepreneurs rarely achieve success without the help of peers or other individuals, and when their businesses become profitable, they feel obligated to … [Read more...]

Pump Up the Product Page: 11 Tips for Descriptions & Design


Leave the white backgrounds and subpar product photos in the 90s. Shoppers prefer ecommerce sites with flair. Reject product pages with one-photo product graveyards, boasting only the basic buttons to complete a transaction. Marketing firms and company marketing executives miss a huge mark by neglecting product descriptions and page design on … [Read more...]

Hiring Interns: The Differences Between Getting a Lazy Frat Bro and an Ambitious Young Professional


If you are a small business looking to hire an intern for the first time, you probably have many reservations and questions regarding the search, hiring, and management process. While there are plenty of success stories floating around, it’s hard not to think about the countless horror tales you’ve no-doubt also heard. Don’t fear, though! With the … [Read more...]