RxContent: How to Find Your Marketing Prescription

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If you’re like me, you like a good analogy. Analogical reasoning plays a critical, though mysterious, role in problem-solving contexts, especially for marketers. Today, marketers struggle with the “digital roadblock,” where proven marketing techniques fall flat and innovative ideas thrive. Forty percent of marketers know they must change their … [Read more...]

Lost in Translation: Spanish Content Writing and the High Price of Low Cost

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How do feel when reading an article or blog written in error-filled English? Sure, you might overlook a few typos or misplaced modifiers, but did you feel like the person writing the piece had you in mind? Did you feel connected to the content, or were you waiting for it to end? Reaching out to the Hispanic market is no different; Spanish … [Read more...]

What Snowboarding, Burpees, and Business Have in Common

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Elite athletes and entrepreneurs seem to lead vastly different lives, but do they really? Physical abilities aside, running a business and participating in an extreme sport present many similarities. Both require practitioners to bring their best qualities on a daily basis to continue progressing towards their goals, and both present obstacles … [Read more...]

Toeing the Line: Brands Taking Advantage of Opportunistic Marketing and Borderline Ambush Strategies

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Toward the end of March, I discussed the 2014 World Cup and opportunistic marketing and ambush strategies. Now that we are weeks into the tournament and into the knockout stages, it’s interesting to sit back, take a breather, and let what we’ve seen thus far marinate. From an athletic and marketing standpoint, plenty has happened. Highly ranked … [Read more...]

What the 7 Greatest Trailers of All Time Can Teach You About Content Marketing

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“Aw, man! Not another one!” Chances are you’ve groaned this phrase while at the movie theatre. According to the Hollywood Reporter, audiences are bombarded with 17-20 minutes of advertising before the film even begins! While we love to hate trailers, the reality is that we never complain when one clenches our attention and refuses to release … [Read more...]

Content Shock: Myth or Disconcerting Reality?

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If you follow trends in content marketing, you’ve probably heard the phrase “content shock.”  “Info overload” and “content shock” are terms that have been thrown around a lot in the past few months, after the executive director of Schaefer Marketing Solutions, Mark Schaefer, posted an article earlier this year on his personal website. The article … [Read more...]

7 Reasons Why Summer is the Best Time to Invest in Content Marketing

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They say great runners are built in the offseason. Once cross country and track seasons end, most runners take a break, waiting until next season to train. Though this is normal, it’s not the most economical or effective practice. Fitness ability begins to dwindle in as little as three days without running, accelerating into massive losses after … [Read more...]

4 Reasons Why Your Single Friend May Hold the Answers to Your Marketing Questions

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While I have no firsthand experience with it, I’m completely aware of how huge the online dating industry is. Huge as in a $2 billion industry that’s showing no signs of slowing down any time soon. As someone who writes for a content marketing company and holds a degree in marketing, it’s hard not to draw some parallels between online dating and … [Read more...]

On the Bandwagon: Netflix, Español, and the Future of Content Marketing

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If you haven’t checked out Netflix’s original series House of Cards and Orange Is the New Black (both of which we’ve talked about on the blog), among others, it’s about time. These shows are funny, dark, and wildly popular – and their success is evidenced by the fact that both have been renewed for a third season as of this year. However, the … [Read more...]

How Frozen Did It: Lessons in Success from Disney’s Most Recent Hit

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Walt Disney Animation Studios regained its former glory and splendor last winter with the new princess film Frozen. For fans who remember the days when The Little Mermaid, Beauty and the Beast, Aladdin, and The Lion King were released within a span of 5 years to worldwide critical acclaim, Frozen seems like a return to form. The recent addition … [Read more...]