Why Leap Motion’s Deal with ASUS is Exciting News for Everyone

Today there's news that touch screen technology might take a backseat to new technology from Leap Motion.The first computers had only a keyboard. After that, for years, it was all about the mouse and keyboard. Touch screens have been the latest method people use to interact with technology and computers. The rise of smart phones and tablet PCs have made it easy to take for granted this simpler way of interacting with technology. People don’t really think about the fact that touch technology has become relatively widespread. Today there’s news that touch screen technology might take a backseat to new technology from Leap Motion.

Gesture-based Interaction

This morning, tech news and other media outlets are reporting that Leap Motion sealed a $30 million dollar deal with ASUS to integrate its 3-D gesture-based motion control technology. Daniel Terdiman with CNet wrote, “Leap Motion, which created an innovative gesture control technology that measure users’ movements to an accuracy of a hundredth of a millimeter” recently sealed a deal to bundle the tech and the Leap app store with high-end ASUS laptops and computers.

Daniel also mentions that this is the “first partnership of its kind,” which surprised me. If this succeeds, we might see more bundles and deals like this in the future. Leap certainly has the potential to succeed as well. On GigaOM, an article suggests that Leap Motion’s new technology might change “the way we think of content creation and the limits of computers.”

I was skeptical about that statement at first, but the more research I did, the more of a believer I became. Then my imagination took over and I, quite frankly, became rather intrigued in the idea of motion control.

Motion Control and its Influence

Apparently, Leap’s technology is solid in terms of sensitivity and control. The company has over 12,000 developers working to develop games, apps, and many other programs for the new medium. I can see this technology leapfrogging touch technology and putting us in a world of interaction that we are used to seeing in sci-fi movies.

Using three dimensional touch to control our computers (and phones and tablets!) opens up a world of possibilities. Gaming, sign language, surgery, driving, flying, medicine, data analysis, CAD work, and every field out there can benefit from motion control that works.

Even marketing and advertising has the potential to benefit from motion control technology. Imagine creating an ad or marketing experience that draws users in. Currently, consumers are engaged visually and mentally with content. With content designed for motion control, now people will be engaged visually, mentally, and physically. You could create highly interactive content that leads people through an experience, not just brand information.

The Future with Motion Control

Initially, I’m not sure how great the reception of this product will be. It will certainly be a while before its influence could reach into online marketing and advertising, but it’s something that is definitely possible. What really sold me on the idea of wide-spread adoption of motion control was this video released by Live Motion:

As hard as it would be for me to give up my mouse and keyboard, I think I’d enjoy giving something like Leap Motion a shot. It’s about time we had a revolution in how we interact with content and technology!

What do you think about motion control technology? Will it become widespread or fizzle out?

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Patrick currently lives in Somerville, Massachusetts, where he is studying for a Master's Degree in Intercultural Relations. Upon graduation from Penn State in 2008, he spent two years overseas in Kyrgyzstan with the U.S. Peace Corps. While writing is currently his chosen way to put food on the table, he loves fitness and exercise, which he believes makes up for his avid computer gaming habit.

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