I absolutely *heart* Tom Hanks. And who didn’t adore that movie! One of those rare ensemble casts that were so balanced you forgot that Madonna, Rosie O’Donnell and others were in it. Instead, it was just a pure masterpiece. Of course, this is about A League of Their Own. This movie holds a special place [...]
Compelling Copy: Be Unique, but Don’t Get Crazy
At Content Equals Money, we’re absolutely concerned with the business of blogging for business. Conversion writing is our game, and money’s in the name. It’s important to not only fill your website and social media with informative and engaging copy, it’s important that the copy helps your bottom line! To this end, we’re wizards at [...]
Facebook’s IPO and How It Can Affect Your Business
Rumors buzzing around the business and advertising industry are suggesting that Facebook is going to offer public shares in the business as soon as this week. Originally announced in February, stocks may be released for public purchase soon, and the debate as to whether or not this is actually a good thing has begun. In [...]
What Makes Small Business Content Marketing Better Than Big Business?
Small businesses often think that they can’t afford to do content marketing or, if they can, they can’t afford to compete with their big business counterparts. This couldn’t be further from the truth. While the money that you have to work with may differ, the fundamentals of content marketing are the same whether you’re a Fortune [...]
37 New Gadgets for 2012 that will Launch your Small Business into the 21st Century
Do you worry that your small business is lagging behind new technology? The digital divide isn’t all that difficult to cross, if you know where to start. Here’s a list of products and services that will help you bridge the gap into new markets and easier business. New Gadgets That Will Change The Way You [...]
Stick with Your Own Kind: Those Backlinks are NOT Your Friend
In the modern world, we want to be open to anyone and everything. As a small business owner you never want to alienate a potential lead. It’s your gut reaction to make sure your site is as viewable, as approachable, and as big as it possibly could be. That’s what scrapers are counting on. Most [...]
Using LinkedIn for Lead Generation
LinkedIn tends to be overlooked when it comes to lead generation because too many people believe it to be a site solely devoted to networking with other professionals. This simply isn’t true. While it’s a great space for networking, it can also be a really powerful tool for lead generation. In fact, according to HubSpot, [...]
History of Copywriting
The history of copywriting is a long and illustrious one, filled with groundbreaking work, amazing writers, and incredible stories of darn good copy that have turned heads for decades. Here’s a brief look at just a few interesting copywriting stories from almost 100 years ago. The Wall Street Journal’s famous “Two Young Men” letter is [...]
Who’s Naughty, Who’s Nice, and Who Wins?
Until I was doing some research for this post, it never occurred to me how absolutely saturated the marketing world is in negative campaigns. I’d become so desensitized to it that it didn’t even register with me anymore. Maybe you’ve had a similar experience. Not sure what I mean by negative marketing? It’s an election [...]
