The Right Mix of Quality and Quantity in Content Marketing

Many companies struggle to find the right balance between quality and quantity in today’s world of online content marketing. There’s a general understanding that social media followers must have a continuous stream of new content to grow brand awareness. But if quantity is a must, how does a business determine if it’s meeting quality … [Read more...]

8 Things Buzzfeed Can Teach All Small Businesses About Content

Snip from Twitter

People of all ages gravitate towards Buzzfeed, but what makes this media outlet so attention-catching? While the media company does not always hit the mark with their rapid content production, they do sustain a massive readership that earns international attention. Small companies can use some of the site’s techniques to increase readership, drive … [Read more...]

Top Trends for Small to Mid-Sized Firm Legal Marketing in 2016

free for use with no attribution

Law firms have gotten better, a lot better, about offering content that provides useful, digestible information to readers. However, the legal field seems to always trail a few feet back in marketing innovation. While this is partly a risk management strategy, law firms need to step up their game if they want to stay in front of their target … [Read more...]

How Much Should You Really Be Spending on Content Marketing?

free for use with no attribution

Content is the basis for all online activity, but many marketing budgets fail to effectively address the monetary investment or return of content assets. Pinpointing dollar amounts can be difficult, but you only need a rough plan to see the real ROI of investing in high quality writing, video, and visual content. Why Tie a Dollar Value to … [Read more...]

Everything is Not Terrible: How to Stay Positive When You’re in the Weeds

Image source: https://pixabay.com/en/kitchen-work-restaurant-cook-chef-731351/

Anyone who has worked in the restaurant industry will shiver at the thought of being "in the weeds." The thing is, this is not exclusive to the world of food service. Every single industry has its fair share of crazy, overloaded workdays. With the start of a new year, this is especially true for many small businesses. How do you stop pulling out … [Read more...]

3 Healthcare Marketing Trends for 2016

Image Source: https://en.wikipedia.org/wiki/Digital_health

A recent Pew Research study found that 72% of users turn to the internet when it comes to finding health information. This presents a huge opportunity for healthcare marketers to produce quality data about disease and prevention, but how should we go about it? Unfortunately, there’s an abundance of inaccurate health information out there; a … [Read more...]