Why Retailers Should Never Ignore These Types of Content

Retail Content Marketing Lessons

Retailers, whether of e-commerce or brick and mortar variety, have quite the selection when it comes to content marketing. There are many variations on content in the marketing world, but not all types of content are suitable for all brands. Some companies have little room for social media campaigns or white papers. Retailers, on the other hand, … [Read more...]

Developing a Seasonal Content Campaign for Fall 2015

Make Your Small Business Content 1(1)

Small brick and mortar businesses often have to change their marketing strategies seasonally to maintain audience attention in the marketplace. As school starts, football season kicks off, and we enter the land of monthly holidays, your business needs to stand out from the crowd. Albert Einstein defined insanity as, “doing the same thing over and … [Read more...]

4 Marketing Fails to Annoy Your Audience – And How to Avoid Them


Since the beginning of the marketing era, perhaps starting with the first traces of direct mail of Farmers Almanacs in 1732, there has always been that one campaign that is just downright annoying. In fact, telemarketers got so obtrusive in the early 2000s that a law had to be enacted to keep them from interrupting families during dinner time. … [Read more...]

Level Up Your Content Marketing Campaign With Some Video Game Inspiration


Contrary to popular belief (or perhaps unpopular at this point), a lot of useful skills can be taken from the video game world. Avid gamers know that video games have a lot more to offer than just an entertaining pastime. Aside from learning multi-tasking, planning, and problem-solving skills, the world of gaming also offers us some competitive … [Read more...]

Spring Cleaning: Revamping Content Marketing Strategies for 2015


Spring represents new life, growth, and resilience. The emergence of new flora and fauna inspires us to look to changes within ourselves – to slough off the old, dead debris and start anew. People start cleaning out their houses, dusting off their furniture, preparing their gardens, and donning a sunnier attitude. With the myriad exciting changes … [Read more...]

Summer is the Perfect Time to Drum Up New Business


Summer may not be the conventional season for professionals thinking about strategies for growth. It’s true that people are distracted with the nicer weather and family activities throughout the summer, but that also means there is a strong potential for networking and making meaningful and lasting connections with your clients. Instead of letting … [Read more...]