Level Up Your Content Marketing Campaign With Some Video Game Inspiration

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Contrary to popular belief (or perhaps unpopular at this point), a lot of useful skills can be taken from the video game world. Avid gamers know that video games have a lot more to offer than just an entertaining pastime. Aside from learning multi-tasking, planning, and problem-solving skills, the world of gaming also offers us some competitive … [Read more...]

Spring Cleaning: Revamping Content Marketing Strategies for 2015

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Spring represents new life, growth, and resilience. The emergence of new flora and fauna inspires us to look to changes within ourselves – to slough off the old, dead debris and start anew. People start cleaning out their houses, dusting off their furniture, preparing their gardens, and donning a sunnier attitude. With the myriad exciting changes … [Read more...]

Summer is the Perfect Time to Drum Up New Business

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Summer may not be the conventional season for professionals thinking about strategies for growth. It’s true that people are distracted with the nicer weather and family activities throughout the summer, but that also means there is a strong potential for networking and making meaningful and lasting connections with your clients. Instead of letting … [Read more...]

Stuck in a Content Rut? 12 Ways to Reimagine Your Business’ Blog

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Your blog is the one place you have to really show your company’s culture and personality. The primary focus of a blog is to be engaging, right? That means branching away from the blasé, industry babble and appealing to your customers on a more personal level. Even content writers who complete hundreds of pieces of blog-related content per month … [Read more...]

Branding Lessons from the “Whoniverse”

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Anyone whose blood runs cold at the mention of Daleks, knows not to blink around a Weeping Angel statue, or dreams of being whisked away in a spaceship disguised as a blue Police Box is already well aware of the appeal of The Doctor. As Doctor Who approaches its Season 8 premiere, an army of avid Whovians eagerly awaits a new crop of adventures … [Read more...]

Understanding the Appeal of User-Generated Content Marketing

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Have you ever considered handing over the job of content marketing to your customers? Believe it or not, we think you should. Obviously, you shouldn’t fire your whole marketing team and crowdsource your entire content strategy. However, the occasional user-generated content marketing campaign allows participants to create their own corner in … [Read more...]