Press Rewind: Is Video Killing the Content Marketing Star?

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Content marketing is king, so why are experts suggesting it will be dethroned by video? Regardless of industry, visual content is becoming the key to higher engagement rates, more traffic and increased brand exposure online. With nearly 50% of Americans watching one or more videos online per month, brands that want to stay in the game need to step … [Read more...]

How to Boost Your Authority With the Help of Google’s In-Depth Articles

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Back in August of 2013, Google introduced in-depth articles to the SERPs in order to provide more complex information for searchers who want more than surface-level answers to their queries. Sounds great, right? Type in a keyword phrase and easily identify high quality information from respected sources. For SEOs, this function can be incredibly … [Read more...]

I Want to Push You Around: The Power of Push Notifications

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Urban Airship knows push notifications. If you think I’m lying, check it out – the Portland-based tech company has sent out one hundred billion push notifications since its inception. (Don’t ever accuse me of lying again. Especially about push-notification-based facts.) To celebrate, I’m assuming the Urban Airship folks flew around in a … [Read more...]

Selling Science: 23andMe Brings the Genome Home

23andme kit

In a move towards do-it-yourself genomics, the company 23andMe has been democratizing genetic testing and analysis through its $99 test kits. While individuals can’t yet run the analysis at their kitchen table, a simple swab sent through the mail is enough to get you an individualized examination of your predisposition to certain diseases, your … [Read more...]

Do You Really Need Influencer Marketing?

Influencer Marketing

If you haven’t jumped on board with influencer marketing yet, now’s the time! Influencer marketing has recently begun to gain popularity because it works well with the SEO trend of building authority. By building relationships with key influencers in your field, you can begin to establish your own authority in the field. What Is … [Read more...]

Deliver Your Content on LinkedIn for Great Leads

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Your brand may already be working with social media sites like Facebook and Twitter for content delivery. But did you know that 85% of B2B marketers believe that LinkedIn is the best social network to deliver content? Let’s take a closer look at what makes LinkedIn relevant to the content world. Your LinkedIn Profile: Not Just For Your … [Read more...]