In the modern day and age, everybody is familiar with the word “outsourcing.” When a project is outsourced, it generally means working with a company or outlet that is not part of the business requesting the project. An example of outsourcing would be Company A working with Company B overseas for services such as call center staffing or manufacturing.
Insourcing is a new term that is starting to emerge in response to the backlash against outsourcing. While outsourcing often means filling out an order form and sending it over to another company in hopes of getting a product or service need fulfilled, insourcing refers more succinctly to working with another company in tandem.
Working with a company who insources aims to become as comfortable with a business’ production methods and needs as possible. Rather than simply filling out an order form, insourcing involves building a nuanced relationship between companies in order to better the standing of both. For example, there is a difference between signing up for writing services from a company where the business requesting the service doesn’t know the name, face, or skills of the individual that’s doing the writing. There is no relationship, and many times the larger outsource writing companies are unable to learn the nuances and special requirements of the companies ordering the writing.
Insourcing is different. In the case of a writing service, a writing service that looks to create insource-based relationships wishes to create a relationship with the requesting company that is intimate enough so that it is almost like working with in-house writers. The writers of an insource company know their clients, build relationships, and are able to hone in not only on the general industry, but also on the individual company’s voice and content requirements.
Insourcing is great for companies who want the intimate understanding that an in-house writer can produce, but with the convenience and cost-savings that outsourcing offers. Insourcing is also vital for the process of content marketing. In order for content marketing to be truly effective, the writing service must understand more than just the products and services that a company sells. There also has to be an understanding of the company’s ethos, voice, and target audience.
Insourcing is a way that companies can save money and trust in the quality of the rendered product at the same time. Instead of sending tasks out to be completed, insourcing brings outside companies closer to the companies requesting services, allowing a higher level of quality and satisfaction.