You’re probably well aware by now that social media is a crucial element of your overall content marketing strategy. After all, it’s kind of tough to have your sights set on those coveted social media based conversions if you don’t have an established presence in that space.
Still, if you’re new to content marketing and social media’s role in it, you might find yourself with no idea as to where to begin. Sure, you probably know the basics – Facebook and Twitter – but surely there are other platforms. And what about research? Where can you find some great articles about all things social media?
The truth is that you could spend days wading through all of your options – there are so many fantastic ones out there. I understand that can be overwhelming, though, so here’s a list of 37 ideas for your social media to get you started.
Where to share and interact with your following
Different sites are good for sharing different kinds of content. For example, if you have a blog post that you want to promote, Facebook and Twitter – the staples of social media – might be your best bets. However, if you’re looking to share a video, you’re looking at something like YouTube or Vimeo. Got a killer slide presentation? Check out something like Slideshare. Of course, from there, you’ll probably still use your basics to get your followers to those sites.
I’m including OoVoo in this portion, as well as the implied Google+ Hangouts. These video chat services (an alternative to the popular Skype) are an interesting and different way to talk directly to your customers and clients. They also make it easy for you to communicate with your team members if you’re a virtual business. Something to note: Facebook has just struck a deal with OoVoo this week to offer video chat capabilities, so keep an eye on this one and how you can use it to your advantage.
Where to build and monitor influence and authority
If you want to build an effective social media following with which to share your content, you need to show them that you know what’s up. In addition to establishing a presence across various social media platforms, there are sites where you can help increase your authority.
Bear in mind, though, that social media influenced (as measured by Klout or other services) is a pretty hotly debated topic. Some people see those scores as being absolutely relevant, while others pay them no mind.
Making social media a breeze
There are some really great tools available to help you keep your social media efforts organized and effective. While paid tools are going to be better, in general, you want to get comfortable with some of the basic functions, including scheduling tweets and posts, before you jump in head first. These are some good starter tools (and you might find that some of them have paid options or are just powerful enough for what you want to do).
One thing to keep in mind when it comes to automation tools: you still have to show up. Don’t put your social media efforts on auto-pilot and cruise through. You need to interact with your followers and be there to respond to comments and questions. Automation can help you get your content out there, but it can’t take care of everything (and please, please don’t be one of those people who sets your Twitter account up to auto-DM every new follower).
Where to read and research
The Interwebs are chock full of excellent resources to read up on social media and how you can use it alone or as part of your content marketing efforts. Check them out to keep yourself in the know when it comes to social media trends and ideas.
24. Business 2 Community
25. Social Media Examiner
31. The Content Strategist (by Contently)
32. Content Marketing Institute
33. Forbes (especially their social media section)
34. McKinsey Quarterly
35. Social Media Explorer
37. Seth Godin’s Blog
So there you have it: a list of 37 ideas to help you get started on your social media journey.
What would you add to this list? What are your social media must-haves? Leave us a comment and let us know, please
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