4 Content Marketing Lessons from an Expert Entrepreneur

content marketingLately I’ve become a huge fan of Mixergy.com. Learning from others is a priceless way to improve your craft and listening to interviews makes for great multi-tasking opportunities. Expert entrepreneur, Hugh Culver, was interviewed about his successes, failures, and everything in between. Although he has made millions as an entrepreneur, his current focus is public speaking and helping entrepreneurs become industry experts.

In the interview, Hugh Culver provided some insightful advice on getting the audience to “lean in” during a speech. In content marketing, that’s the ideal goal. Capturing the audience and holding their attention is what separates good content from great content. Let’s take a look at four of Hugh’s public speaking tips.

Challenge Your Own Assumptions

When creating content, it can be tempting to focus on what interests you versus what your audience wants to read. Hugh emphasizes the importance of creating a speech (or content, as the case may be) that speaks directly to the audience and their needs. When your audience is the star of your show, they’ll remain interested in what you have to say.

Follow a Storytelling Template

Great public speakers, leaders, and writers are fabulous storytellers. Hugh’s interview revealed he uses a recipe for public speaking that he was kind enough to share. In the spirit of paying it forward, here is Hugh’s formula: problem, my story, solution. He explains that you must identify the problem your audience cares about, provide a personal account of your struggle with said problem, and offer the solution that made it all better. Great content follows the same format while adding something to the conversation.

Throw Things Away

We’re all guilty of hanging on to things. I have a collection of completely worthless rocks from childhood that I can’t seem to part with. In his interview, Hugh makes the point that it’s important to throw things away. Sometimes creating content can feel boring if it seems like you’re saying the same thing many times over. In order to keep it interesting, feel free to move on, get out of your box, and go where no content has gone before. You’ll surprise your readers (and maybe even yourself).

Challenge Your Readers

Let’s be honest, public speakers don’t generally show up for free. There’s always a book to be sold, a podcast to promote, or a workshop to announce. Hugh’s speeches give his audience insight to who he is and how he can help transform their lives. Hugh mentioned that he always ends his speeches with a strong call to action. Creating content is exactly the same as public speaking in this regard. Your content is providing readers with information, inspiration, and hope. What do you want your readers to do next? Contact you? Subscribe? Purchase? You have your audience’s attention, challenge them to act.

What did I leave out? Share your tips with us!

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Victoria Schleicher is a graduate of the University of South Florida and holds a BA in Psychology. Although Victoria was successful in the mental health field, she chose to instead pursue her passion for writing and art, and is happy to be a part of the Content Equals Money team. When not writing, Victoria likes to create art, play with her cat, read, and go running.

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