More specifically, know exactly what you want people to do once they hit your site. Last Week, Darren at ProBlogger posted about “What do you want your first time reader to do?”which was perfectly succinct. Sometimes you want subscribers, sometimes you want immediate sales, and sometimes you want something else entirely. Darren used the example of a camera research site. He said of his visitors: “once they’d bought one, they weren’t likely to return even if they had subscribed, as their need was met” so there wasn’t a push to make them subscribers.
2) Lighten Your Load
Going along with number one, be sure to make a clear call to action on each and every page of your site. If you have a blog post about reviewing a product, just sell that product. On the other hand, if it’s your contact page, don’t confuse the issue with unrelated advertising. There’s an old saying about computers: “Computers do what you tell them to do, not what you want them to do.” And your site visitors are the same way. Each time you give you visitors another option, you are splitting up your results.
3) Share the Wealth
There are literally millions of websites active today—and chances are, there are thousands upon thousands selling the same exact thing you are. Do yourself a favor and make a connection with your competitors. Find 15-20 similar services or stores and create a group to share your traffic. It’s easier than ever to meet people that do the same thing you do and leverage that into great traffic and conversions. For example, maybe your group can make a commitment to comment on each other’s posts or share each other’s social feeds. This will create instant social proof.
4) Ask for Feedback
In this modern age, people are more entitled to their opinions than ever. They love to be asked about their experience, and as a business owner you should want to know all the gritty details. Use your email marketing program to send a follow up a week after purchase, or include a short survey during checkout. The more you can get from your actual consumers the better. These simple conversion creating services make your clients come back time and again because they feel like their opinion is valued. The key of course is to actually value their opinion. For example, if you change something on your site because of a particular comment, be sure to let that person know directly. You’ll have an advocate for life!
5) Follow the Money
If you’re using social feeds for login such as Facebook, research your current clients for common themes. In Brian Solis’ recent book The End of Business As Usual, he points out that Starbuck’s twitter followers are mostly dog owners. I realize that this information sounds random but the fact is, you would never find connections without looking for them. So make a point to research, poke, and prod (lovingly of course) the clients that actually spend money on your products.
2012 is going to be another stellar year for conversion creating services, do yourself a favor now and implement these simple guidelines to get your year started off right! If you are interested in how Content Equals Money can make a higher conversion rate a reality for your business, sign up for a free consultationtoday!
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