5 Tips for Pitching Content to Clients

Tim_Wakefield_PitchingLooking to win over new clients with a striking content pitch? There are a number of steps you can take to shape the pitch itself – and plenty of things you can do after you pitch it – to snag the deal. Let’s take a look at five ways to design a solid pitch and learn from the experience.

#1 Share Ideas Freely

Information comes cheap these days, and while you might be the most creative one in the bunch, your potential client isn’t going to know that unless you demonstrate it clearly. Your client is contacting you because they don’t want to the work of dreaming up and creating content themselves, so don’t be vague in your pitch.

#2 Note Any Shortcomings

Don’t be afraid to note if there’s a flaw in your ideas. You’re better off owning up to the fact that something is a broad topic or that the research is a little dated than ignoring it and hoping your potential client doesn’t notice. Just follow it up with an explanation of what you’re going to do to overcome the hurdles.

#3 Don’t Be Lazy

Sure, there are certain types of posts that you know sell, but your client is probably going to get twelve different pitches that are a variation on “10 Reasons You Should Hire A Professional XYZ.” Go the extra mile to put a unique or memorable spin on your pitch, and you’ll likely be rewarded for it.

#4 Do Your Research

Make sure that you have a good idea of what your client wants before you start writing your pitches. I’m not just talking about what they want in terms of actual content. Voice matters, as does perspective. Staying on topic isn’t all that useful if you offer up an idea that runs totally counter to what your client believes and would have written if they’d taken on the project instead of hiring out.

#5 Learn From the Experience

Whether your pitch is accepted or not, take a minute and review it. Finding common threads among your pitches, from details like titling to more overall types of proposed content, can help you hone your pitching strategy and snag more jobs in the future.

Do you have any tips for pitching content ideas to clients? Share them with us in the comments section.

The following two tabs change content below.


Beans graduated from Smith College in 2011 with a BA in History of Women, Gender, and Sexuality, and has worked as a farmer, a cook on a food truck, and an archival assistant. Outside of writing and editing for CEM, Beans enjoys reading voraciously, watching space documentaries, and baking vegan treats. Currently, Beans lives in Salt Lake City, UT.

Latest posts by Beans (see all)

Related Posts:

Share This