As humans, we’re all extremely visual creatures. No matter how much we love to read content or listen to compelling conversion, our ability to quickly interpret and comprehend visual information is unmatched. By making your content more visual, you’ll be able to take advantage of this basic human trait and ensure that your storytelling efforts pay off.
To do this, be sure to:
- Create a concept map. Before you begin writing, think of the keywords and central concept that you want to target. By having a central focus for your theme and message, you can better select words to drive that theme home.
- Forget your inner editor. Sometimes we get so pressured into writing a masterpiece on the first attempt that we actually shut off our inner artist. This hampers the creativity that would have otherwise made our writing more visual. Just allow your thought and words to flow in accordance with your concept map, and save the editing for later.
- Think graphically. Did you know that content can be repurposed for a wide variety of needs? When you keep in mind that your content can be repurposed for infographics, videos, and other content forms, you will be able to envision your content visually and assemble the post to reflect your thought process.
- Focus on the headline. Your headline is what determines whether or not someone will click on your blog post to read it. By creating a specific headline such as “7 Reasons Why___________,” you’re creating a visual in the mind of the reader that will compel them to read your content.
- Pay attention. From news stories to social media, we read messages all day long, but how often do we pay attention – really pay attention? The next time you read something, pay attention to how it makes you feel or visualize something. Internally analyze what made that writing effective, and use the revelation the next time you have to write content.
- Focus on people. Because we want our content to rank on search engines, we often write for robots instead of writing for humans. By keeping your content focused on people, your writing will naturally be more vivid, and you can always optimize for robots afterwards.
- Use grammatical variations. Since keyword stuffing is such a bad technique, try using grammatical variations such as synonyms. Not only will this boost your SEO efforts, but it will also help create a more visual post for the reader!
What do you focus on to keep your readers engaged? Have you experimented with visuals like infographics?
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