7 Ways to Quickly Refresh Your Law Blog

Your law blog is a reflection of the legal representation you provide to your clients. Are you giving it the attention it deserves? You already know the importance of content curation, otherwise you wouldn’t be operating a blog for your legal practice. If you’re looking for ways to breathe new life into your law blog and grow your online audience, consider the following 7 tips.

1. Remember to Keep Your Writing Simple

The people visiting your blog are not trained attorneys. They are looking for advice or information about how to correctly deal with a legal situation that they are, most likely, unfamiliar with. If you use lofty legal jargon and complicated terms, your reader will become confused quickly. Keep your writing simple and relatively easy to understand so your information is accessible to everyone. As you’re juggling multiple parts of running a successful legal practice, don’t forget who you’re writing for. You’ll lose your audience if they can’t easily understand the content, so remember to keep it on their level. Avoid writing in choppy sentences, which can turn readers off. Aim to keep the language simple and be sure to define any legal terms.

2. Offer More Free Content

There are many blogs and sites that require you to enter your email or information in order to access them. Google has increased its ability to sort out the best information for each search. If your content is gated or focused mainly on promoting your own firm, Google may not list your blog as one of the top sources.

The increasing number of blogs in 2018 has also made the blogging world more competitive. If you do not offer any free information, the user is going to find another blog that does. In order to help your law blog grow in 2018, you need to offer useful information that they can easily access.

3. Publish Blog Posts About Trending Topics

As a law blog, it is important to stay up to date on any new legislation. For example, in the beginning of January the Iowa government enacted a law that requires voters to present identification at the polls. If they do not have it, they will need to sign an oath but will still be allowed to vote until 2019, when they will be offered a provisional ballot in such situations.

If you are an attorney practicing in Iowa, this new information could be helpful to your readers. Try to incorporate legal updates at least once a week. We at CEM have found that keeping your blog current will have SEO benefits as well as help you establish your practice as an authority.

4. Consider Using Humor

While solid information is still the top priority, readers these days also want to be entertained when they visit your site. If you are able to add some humor, it will make you more relatable to the reader. Humor in law can be difficult, as the content is often heavy and serious in tone. Sometimes humor can distract from the main point. Sarcasm, especially, is dangerous in law blogs because it may make the reader feel judged or alienated. However, if you can incorporate it into your posts respectfully, it will appeal to the readers and make them feel more connected to you. We enjoy Kevin Underhill’s Lowering the Bar for entertainment purposes, but there is also a way to offer real advice and be a little funny at the same time. Consider pointing out irony, using laughable similes and metaphors, and referencing pop culture.

5. Stream Live Videos

A significant portion of media is transitioning to live video. Streaming.Lawyer is a website with a lawyer who posts and live streams videos. He also posts audio content from interviews or seminars. Many 2018 blog visitors would prefer to watch a video than read a long blog post about the same topic. Consider incorporating live video into your law blog to attract people to your site.

6. Don’t Forget to Encourage Interaction

Allow the people who visit your blog the opportunity to leave questions. This will interest readers more because they are more likely to relate to the questions. It will also give your firm a more personal reputation and make people feel more confident that you will listen to them.

Similarly, encourage readers to share and comment on your posts. This can help make more people aware of your blog, as well as opening it up to the public more. People have become less interested in blogs that are purely informational and are looking for something that they can interact with.

7. Don’t Overlook Analyzing Your Blog’s Traffic Statistics

Google Analytics creates free graphs for you that illustrate how many people visited your site, what pages were most popular, and various other types of information regarding your site’s visitors. Another common useful tool is Histats, another free service that offers similar information in easy and user-friendly graphs. Knowing these statistics can help you adapt your blog to current best practices and employ strategies that are more effective.

Remember that anything you post on your law blog is a representation of the type of service you offer. Make sure it speaks to the reader with compassion, and don’t let things go stale. Use the tips above to refresh your legal blog this year, or contact the CEM team to help you put your legal content on autopilot.

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Dorcy Jaffray

Dorcy was born and raised in Minnesota. She attended Lewis & Clark College in Portland, Oregon from 2013 to 2017 and majored in English. She has loved writing since she was six years old and knows it is something she will do for the rest of her life. Right now, Dorcy's focusing her professional writing career on helping small businesses thrive online.

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