Perhaps you’re a regular blogger, but are you really doing everything in your power to increase organic traffic to your site? Check out these eight creative ways you can start earning more website traffic.
#1 Schema markups.
Have you ever searched for a recipe and seen a picture of the dish just below the page title? Maybe you’ve noticed stars under an app store link or IMDB page? Those are called schema markups. Start using them to increase organic traffic to your site. Notice the difference in “click appeal” between the top and bottom search results of each screenshot:
So much has been written on the importance of Google’s rel=author tag and the shift away from the anonymous web. If you’re unfamiliar with the rel=author tag and how it can help you boost your organic traffic, check out this post from Social Media Examiner. Start using this tool!
#3 Create long-tail key phrases.
Competing for common key phrases like “iPhone cases” is tough work. While you can make a go at those key phrases, you should focus on long-tail key phrases that are more specific to your product or service. For a case manufacturer, those might be: “sustainable iPhone cases” or “wallet case for iPhone.”
#4 Hire an SEO analyst.
I don’t necessarily recommend that you hire a full-time SEO analyst. However, if you have a well-developed site, I would strongly encourage you to have an SEO analyst spend a few hours combing through your site. Think of it as a website tune-up. Chances are the analyst will find a few technical issues that are preventing you from getting the web traffic you desire.
#5 More content.
The more content you have, the more opportunities you create for organic traffic to come your way. Regular blogging is the easiest way to have more content. Just make sure it’s quality.
#6 Write timeless posts.
Speaking of quality, check out Sam Scholfield’s post on increasing organic traffic by writing timeless posts. While news posts might get you an immediate traffic spike, timeless posts are going to provide a much larger ROI.
#7 Landing pages.
If you don’t already know, find out the keyword phrases your competitors are using. (I like SEMrush.) Plug in the URL, make note of the keywords, and then write robust landing pages for these keyword phrases.
#8 Natural backlinks.
Once you have those timeless posts and quality landing pages, you should start linking back to them as much as you – naturally – can. You can do this by adding links in your other landing pages and future blog posts, as well as by sharing your content via social media channels.
#9 Social media.
Distribute your blog posts through the social media channels that make sense for your brand. It’s pretty self-explanatory how this tactic can increase organic traffic to your site.
Monitoring the Results of Website Optimization
Website optimization doesn’t mean much if you aren’t tracking the results. As always, I recommend Google Analytics as a solid entry-(and-beyond)-level program. Also, the fact that it’s free makes it a great opportunity to learn what features are most important to you.
What content optimization tips would you share with readers?