Top Strategies for Building Your Audience in 2018

According to 2017’s content marketing survey, a whopping 80% of content marketers reported a focus on building their audiences – an 18% increase over last year. We’ve known for years that audience building should be the main focus of a content marketing strategy, and now it’s clear that more and more marketers agree. In 2018, be a company that’s … [Read more...]

Lure the Right Job Candidates With Exceptional Content

When brands start work on a content marketing strategy, they often forget that content is a multifaceted tool. In addition to sales, customer retention, and customer service, your online content serves as a beacon for talent. If you want your brand to attract the best and the brightest, your existing content should reflect that goal. Many of the … [Read more...]

How To Engage Millennials With Your Brand (Advice From a Millennial Content Writer)

People who aren’t in the Millennial generation view us in one of two ways, according to New York Times contributor and Wall Street Executive Steve Rattner: some think we’re lazy, entitled, and narcissistic. Others maintain that we’re open-minded, engaged, and optimistic. Rattner is in the second camp, and he lays out some indisputable truths: we’re … [Read more...]

Improving the Content Your Audience Wants

Determining who your audience is and what they are seeking is vital to the success of your content and your business. Once you have produced the type of content your audience wants, you need to keep a close watch on the quantity and quality of the content. Focusing on both quality and quantity will help you improve customer relations, boost … [Read more...]

Is Your Blog’s Niche Overcrowded? Maybe It’s Time to Find a New One

We all know blogging is an incredible way for businesses to attract more customers. It brings in new visitors, establishes a brand as an industry authority, and builds relationships between companies and their followers. However, most marketers know about the importance of niche blogging. A niche blog allows you to find unique keywords and … [Read more...]

Content Ideas for Targeting Millennials in Health Care

Millennials account for 72 to 80 million people in the United States. They are more likely to go online to find a doctor instead of using the one their parents’ used or asking friends and coworkers for referrals. They want fast, online access, and they want to be educated as much as they want traditional health-care services. For modern medical … [Read more...]