Editing for Economy

Editing for economy means eliminating words that don’t add anything to the meaning of a piece of writing. It is quite eye opening to see just how many words you can remove without affecting the purpose of your blog, article, or eBook. In most cases, editing for economy actually improves a piece of writing overall, by letting readers get to the … [Read more...]

Google Switched to Mobile First Indexing – What it Means for 2019 SEO

At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile devices. Since Google is by and large the most popular search engine, with over 60% more … [Read more...]

Inbound Marketing Vs. Content Marketing

As a small business owner or B2B professional focused on the outreach of your company or brand, you probably hear “content marketing” and “inbound marketing” a lot. They are seemingly synonymous terms, and you might even consider their differences unimportant. However, if you really are concerned with the growth of your brand, it’s important to … [Read more...]

How to Identify and Create Evergreen Content

Think about the last time you needed a definition. The webpage you came across while searching for the definition is an example of evergreen content. Evergreen content takes its name from plants that retain their green leaves year-round. Like the plant, evergreen content stays relevant 24/7/365. It doesn’t turn brown or wither with time. It is … [Read more...]

Plumbing and HVAC Companies: What Do Your Readers Really Want to Know?

It’s the age of DIY – and plumbing and HVAC are no exceptions. Armed with Google and YouTube videos, home and business owners all too often try to fix things themselves. This means plumbing and HVAC companies must now work even harder to establish their value to customers, and to remain relevant in the industry. Customers of plumbing and HVAC … [Read more...]

Simple Tech for Small Business Owners, Part Eight: CSS

Previously on Simple Tech for Small Business Owners, we’ve discussed the importance of understanding coding and learning HTML. As a brief recap, we talked about why it’s good for your small business website to learn about HTML, as it’s one of the most widespread coding languages for web development in the world. In general, if your site runs on … [Read more...]