The Anatomy of a Proper Blog Post

All blogs are not created equal. Despite what you might have heard, any blog post isn’t better than no blog at all. Throwing together a post that’s lacking necessary elements could hurt your brand’s reputation more than not having a blog. Your company needs to make each post shine to establish the brand as a trusted, polished, industry … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part II: Why You Should Avoid Digital Sharecropping

Most business owners know that the brick-and-mortar market is more vulnerable than it used to be. We’re officially in the age of e-commerce, and it seems that no one – not even giants like Toys"R"Us – are immune to the threat of extinction. However, there’s a bright point in all the doom and gloom: Millennials, who represent the largest portion of … [Read more...]

Simple Tech for Small Business Owners, Part Four: WordPress

So far in this series, we’ve talked about ways to drive traffic to your site using SEO and PPC and how to use analytics to make informed decisions. At the core of all these concepts is that your small business has a website. Many do, of course, but if you haven’t set up your website and blog yet, you may be wondering where to start. (Side note: … [Read more...]

Simple Tech for Small Business Owners, Part One: SEO

Small business owners have a lot on their plate. They not only have to handle all the logistics of running a business, they also must spend time finding ways to best promote their services so that their company can thrive. In today’s world, technology has become the predominant way for marketing and advertising, meaning that the small business … [Read more...]

How to Properly Cite Sources (in a Non-Annoying Way)

Content marketing is all about sharing ideas, but it’s important to make sure those shared ideas are properly sourced. Some entities online do not want their ideas shared at all, while others are open to sharing their work along with proper credit. Failure to properly cite the information is unethical and could even lead to legal trouble, so be … [Read more...]

5 Blogging Tips for Plumbers

As a plumber, don’t underestimate the power of your blog. Posting consistent blogs is one of the most effective ways to generate leads, attract more website visitors, and ultimately boost your client base. However, a blog won’t transform your business overnight. It’s a long-term marketing strategy that will work for your plumbing company only if … [Read more...]