Editing for Economy

Editing for economy means eliminating words that don’t add anything to the meaning of a piece of writing. It is quite eye opening to see just how many words you can remove without affecting the purpose of your blog, article, or eBook. In most cases, editing for economy actually improves a piece of writing overall, by letting readers get to the … [Read more...]

8 Marketing Mediums That Need Written Content

Content marketing is all about delivering entertaining and educational content to as many of your audience members as possible. There are so many ways to get engaging content out there that small businesses will never stop needing new content. A small business can get endlessly creative with different media and distribution methods, but it all … [Read more...]

Creative Blog Topics for Every Month of the Year

As a business owner, you might understand the importance of running a regular blog, but the reality of doing so can feel more like running a never-ending marathon. Coming up with fresh blog ideas is one of the most common roadblocks for business bloggers. If this sounds like you, never fear! CEM is here, with ways to spark new blog ideas regardless … [Read more...]

Revamp Your Realtor Blog With These 5 Tips

More and more clients are using websites like Zillow, Trulia, and Realtor.com to find their next residences. Thanks to the internet, it’s now easy for clients to download apps and find their dream properties. The real estate industry going digital isn’t necessarily a bad thing for traditional realtors. In fact, buyers still work with agents 88% of … [Read more...]

Word Count Sweet Spot: Determining the Optimal Content Length for Professional Services

At Content Equals Money (CEM), we write content as short as a tweet and as long as an ebook. Many business owners, marketers, and content creators wonder about optimal content length. How long is too long? Will I lose my readers if I post something more than 2,000 words? How can I treat a subject in depth in a short post? Read on to discover the … [Read more...]

The Right Mix of Quality and Quantity in Content Marketing

Many companies struggle to find the right balance between quality and quantity in today’s world of online content marketing. There’s a general understanding that social media followers must have a continuous stream of new content to grow brand awareness. But if quantity is a must, how does a business determine if it’s meeting quality … [Read more...]