8 Things Buzzfeed Can Teach All Small Businesses About Content

People of all ages gravitate towards Buzzfeed, but what makes this media outlet so attention-catching? While the media company does not always hit the mark with their rapid content production, they do sustain a massive readership that earns international attention. Small companies can use some of the site’s techniques to increase readership, drive … [Read more...]

Your Keyboard is the Brush: Pablo Picasso’s Blogging Advice

Having a blog is much like creating art. It takes dedication, hard work, and a heavy dose of creativity. Pablo Picasso, one of the greatest artists of all time, approached art the same way he approached life – with curiosity and dedication. Picasso’s philosophy on art and life can be applied to blogging and offers some refreshing advice on how to … [Read more...]

Don’t Steal My Blog: 5 Reasons to Own Your Blogging Platform

With so many free and low-cost blogging platforms available online, it can be tempting to start your business blog through a popular service such as Blogger, Tumblr, or WordPress.com. That being said, your business will receive maximum return on investment if your blog is listed on a domain you own. As someone who reads a lot of blogs, I find … [Read more...]

Sherlock Holmes’ 3 Tips for Good Content Marketing

Content marketing is sometimes like a puzzle that needs to be solved. From determining the type of content to associate with your brand to measuring the success of content marketing efforts, the process can seem like a never-ending search for return on investment. Sherlock Holmes, perhaps the best-known fictional detective of all time, has three … [Read more...]

Proving Naysayers Wrong: A Content Lesson From the Beatles

Everyone knows the Beatles. The band started out with a significantly strong local following, and went on to become a global sensation in just a few short years. Their music remains some of the most played all over the world. But here’s a little note on their content: the Beatles didn’t make the best first impression that they could have. The … [Read more...]

Does Your Business Blog Include These 5 Things?

Over a decade has passed since the creation of the blogosphere and, now more than ever, businesses are jumping on the blog bandwagon. In the last five years alone, business blogging has more than doubled among Fortune 500 companies. The result has been an increase in brand visibility, consumer engagement, and lead generation. Business blogs not … [Read more...]