The Anatomy of a Proper Blog Post

All blogs are not created equal. Despite what you might have heard, any blog post isn’t better than no blog at all. Throwing together a post that’s lacking necessary elements could hurt your brand’s reputation more than not having a blog. Your company needs to make each post shine to establish the brand as a trusted, polished, industry … [Read more...]

How to Write with Authority Part Four: Research

Writing authoritative content relies on having a good knowledge base beforehand. As an expert in your field, you obviously know quite a bit about what you do. Sometimes, however, a particular project requires more knowledge than you have or delves into a subfield that you’re unfamiliar with. In these cases, you need to have good research skills to … [Read more...]

35 Ways to Beat Writers Block

You’ve come up with a great idea for your business blog, only to find that the words just won’t come. You sit at your desk and stare off into space, trying to locate the words that simply seem to evade you. There has to be a better way! There is – in fact, here’s 35 of them. Go for a Walk. Sometimes all your brain needs is a little fresh air. … [Read more...]

I Set Up a Business Blog – Now What? Part 4: Staying Consistent

If you’ve heard one inspirational quote about consistency, you’ve heard them all. We aren’t here to hit you over the head with all the reasons you should stay on top of your blog. You already know that consistency is key in content – or else you wouldn’t have gotten this far! Instead, we’re here to explain how consistency relates to blogging, how … [Read more...]

CEM’s 3 Rules to Creating the Best Blog Introductions

Imagine taking a road trip without knowing the destination. Starting a recipe without learning the ingredients. Your first day at a new job without a clue as to what you’re supposed to do. You’d feel lost, confused, and anxious, right? This is what a blog post without a great introduction does to readers – but readers can bounce from a blog that … [Read more...]

Word Count Sweet Spot: Determining the Optimal Content Length for Professional Services

At Content Equals Money (CEM), we write content as short as a tweet and as long as an ebook. Many business owners, marketers, and content creators wonder about optimal content length. How long is too long? Will I lose my readers if I post something more than 2,000 words? How can I treat a subject in depth in a short post? Read on to discover the … [Read more...]