I Set Up a Business Blog – Now What? Part 4: Staying Consistent

If you’ve heard one inspirational quote about consistency, you’ve heard them all. We aren’t here to hit you over the head with all the reasons you should stay on top of your blog. You already know that consistency is key in content – or else you wouldn’t have gotten this far! Instead, we’re here to explain how consistency relates to blogging, how … [Read more...]

CEM’s 3 Rules to Creating the Best Blog Introductions

Imagine taking a road trip without knowing the destination. Starting a recipe without learning the ingredients. Your first day at a new job without a clue as to what you’re supposed to do. You’d feel lost, confused, and anxious, right? This is what a blog post without a great introduction does to readers – but readers can bounce from a blog that … [Read more...]

Word Count Sweet Spot: Determining the Optimal Content Length for Professional Services

At Content Equals Money (CEM), we write content as short as a tweet and as long as an ebook. Many business owners, marketers, and content creators wonder about optimal content length. How long is too long? Will I lose my readers if I post something more than 2,000 words? How can I treat a subject in depth in a short post? Read on to discover the … [Read more...]

Is Your Blog’s Niche Overcrowded? Maybe It’s Time to Find a New One

We all know blogging is an incredible way for businesses to attract more customers. It brings in new visitors, establishes a brand as an industry authority, and builds relationships between companies and their followers. However, most marketers know about the importance of niche blogging. A niche blog allows you to find unique keywords and … [Read more...]

Never Run Out of Things to Say Again – Effective Brain Storming for Niche Content

Niche content marketing is one of the most effective ways to get your brand name out there and convert browsers to buyers. However, the definition of the word "niche" reflects some of the problems that can arise from this type of content. A niche is defined as a shallow recess or nook into which a specific item (or in this case industry) … [Read more...]

Business Blogging Success: How to Educate Your Blog Readers

As your business develops its content strategy, it’s critical to think beyond the editorial calendar and focus on useful content. By giving readers the knowledge they need to succeed and achieve their goals, you’ll create a bastion of followers waiting for your next word. Educating readers builds trust, creates an emotional connection, and … [Read more...]