From the Editor’s Desk: All the Small Things that Affect Tone

In content marketing, the tone of any copy – from a tweet to a long form – is as important as any aspect of a brand’s image. It needs to be consistent across all written content, which can be difficult when many disconnected writers are handling the copy for a single company. The task usually falls to editors to right these … [Read more...]

What Does A Perfect Blog Post Look Like? 3 Essential Tenets

Everyone claims to have a secret to success, a “perfect recipe” that makes their product a cut above the rest. KFC relies on its 11 herb and spices blend. Dr. Pepper has a super-secret proprietary blend of who-knows-what that produces that iconic taste and flavor. My husband injects his chicken and turkey with butter infused with secret spices that … [Read more...]

6 Writing Workshops for Business Bloggers

Mastering the art of business blog writing may take help from the experts. There’s no shame in getting professional advice to improve your writing. Reading this blog is an excellent starting point, but taking your blog education a step farther could make a big difference in your blog’s success. Consider signing up for one of these esteemed writer’s … [Read more...]

Six Topics to Include in Your Law Blog

Your business blog is vital for attracting attention to your law firm. A popular blog could greatly increase website visibility and click-through rates, optimizing your ability to convert. Staying on top of your law blog and writing regularly is the key to keeping it relevant. If you’re one of many lawyers or firms that struggle with generating … [Read more...]

How to Write with Authority Part Five: Blog Design

It seems irrelevant – particularly in the context of your written content – but your blog’s design might be losing you customers. Think about if you landed on a new company’s blog and, even though it updates regularly, it looks like it was designed in 2009. How would you, as a potential customer, feel about that company? Would you read their text? … [Read more...]

The Anatomy of a Proper Blog Post

All blogs are not created equal. Despite what you might have heard, any blog post isn’t better than no blog at all. Throwing together a post that’s lacking necessary elements could hurt your brand’s reputation more than not having a blog. Your company needs to make each post shine to establish the brand as a trusted, polished, industry … [Read more...]