The Anatomy of a Proper Blog Post

All blogs are not created equal. Despite what you might have heard, any blog post isn’t better than no blog at all. Throwing together a post that’s lacking necessary elements could hurt your brand’s reputation more than not having a blog. Your company needs to make each post shine to establish the brand as a trusted, polished, industry … [Read more...]

Marketing for Your Brick-and-Mortar Store Pt IV: Increase Foot Traffic

As a brick-and-mortar store owner, you know that foot traffic is a large part of your brand’s success. The more people come into your business doors, the more revenue you’ll generate. What most people don’t consider, however, is that your foot traffic begins online in the digital age. Consider the following: According to BigCommerce, over half … [Read more...]

Simple Tech for Small Business Owners, Part Six: HTTP vs HTTPS

Cybersecurity is something that is on everyone’s minds these days. From the risks of potential hackers to phishing schemes, we’re always wondering what new threat will come to the surface. In addition to these problems, website owners have their own worries about security as well. Any website owner should take steps to ensure the security of … [Read more...]

How to Write with Authority Part Four: Research

Writing authoritative content relies on having a good knowledge base beforehand. As an expert in your field, you obviously know quite a bit about what you do. Sometimes, however, a particular project requires more knowledge than you have or delves into a subfield that you’re unfamiliar with. In these cases, you need to have good research skills to … [Read more...]

35 Ways to Beat Writers Block

You’ve come up with a great idea for your business blog, only to find that the words just won’t come. You sit at your desk and stare off into space, trying to locate the words that simply seem to evade you. There has to be a better way! There is – in fact, here’s 35 of them. Go for a Walk. Sometimes all your brain needs is a little fresh air. … [Read more...]

How to Prove the ROI of a Content Marketing Budget to Your End Clients

  Convincing your end client that the returns of a content marketing budget are well worth the investment doesn’t have to be difficult. With the right information to back up your claims, your client will jump at the promise of a surefire thing. Content marketing is a cornerstone of any successful business. Here are three ways to prove the … [Read more...]