Marketing for Your Brick and Mortar Store, Part V: A Loyalty Program

 In our brick and mortar marketing series, we’ve talked about a lot of different ways that your online efforts can improve your in-store revenue: through updating your website with dynamic content, garnering positive online reviews, and avoiding digital sharecropping. Today, we’re going over the fifth and final aspect of our series: rewards … [Read more...]

Simple Tech for Small Business Owners, Part Seven: Video Campaigns

If you’ve ever used a video streaming service, then you’ve likely seen a video ad before. Video is an increasingly popular form of media, which makes it the perfect form of advertising. Not just for large companies, but for smaller businesses as well. When you make use of a video campaign, you’re creating some great opportunities for attracting … [Read more...]

The Anatomy of a Proper Blog Post

All blogs are not created equal. Despite what you might have heard, any blog post isn’t better than no blog at all. Throwing together a post that’s lacking necessary elements could hurt your brand’s reputation more than not having a blog. Your company needs to make each post shine to establish the brand as a trusted, polished, industry … [Read more...]

Marketing for Your Brick-and-Mortar Store Pt IV: Increase Foot Traffic

As a brick-and-mortar store owner, you know that foot traffic is a large part of your brand’s success. The more people come into your business doors, the more revenue you’ll generate. What most people don’t consider, however, is that your foot traffic begins online in the digital age. Consider the following: According to BigCommerce, over half … [Read more...]

So You Want to Make a Meme (and Other Viral Marketing Assets)

If you want to get noticed online, you need a strong online strategy. Regularly posting boring blogs and looking all over the internet for stock images to use isn’t going to get you there. You need something exciting, like a meme. However, meme and other content forms come with risks. Combining the wrong text with the wrong photo can backfire. … [Read more...]

Everything is Not Terrible: How to Stay Positive When You’re in the Weeds

Anyone who has worked in the restaurant industry will shiver at the thought of being "in the weeds." The thing is, this is not exclusive to the world of food service. Every single industry has its fair share of crazy, overloaded workdays. With the start of a new year, this is especially true for many small businesses. How do you stop pulling out … [Read more...]