The Most Entertaining Brands on Social Media You Should Be Following

Social media provides a way for people to come together and share their thoughts, favorite brands, and generally stay in contact with one another. It’s also an excellent way for brands to convey their company messages and brand voices. These platforms open the door for just about any kind of voice you can imagine. And sometimes, they’re … [Read more...]

3 Healthcare Marketing Trends for 2016

A recent Pew Research study found that 72% of users turn to the internet when it comes to finding health information. This presents a huge opportunity for healthcare marketers to produce quality data about disease and prevention, but how should we go about it? Unfortunately, there’s an abundance of inaccurate health information out there; a … [Read more...]

New Year, New You: Make a Marketing Resolution This Year

What’s your New Year's resolution this year? Is it to exercise more or eat healthier? Or perhaps it's to revisit and fine-tune your marketing campaign? If you're reading this, it probably is. People and brands alike tend to get a bit introspective every New Year – it's the nature of the holiday. People reevaluating their lifestyles and brands are … [Read more...]

Blending Traditional Marketing and Digital Marketing: Tips for a Seamless Content Marketing Campaign for Stores

Digital marketing can take your company far, but if you also operate a brick-and-mortar shop, you need a strategy that combines traditional and digital methodologies. Focusing too much on one or another can limit your market reach and leave your brand identity feeling half-baked. Instead of spending on two separate campaigns, start creating content … [Read more...]

Simple Ways to Show Google Your Site Means Business

Any small business worth its salt is trying for the coveted top slots on Google for their key terms. Did you know that branding your business can go a long way on achieving lasting ranks? It makes sense, just think about it: Google wants to stay competitive. They don’t want to end up a worthless search engine. It’s the reason behind the panda … [Read more...]

Social Media Content Writing – Outsourceable?

Writing content for social media marketing can seem like a tedious chore, at times.  It may even feel like a waste of time, often overlooked for something seemingly more important.  The truth is, however, that quality is the key to success through social media content writing. If your content doesn't have a kick or if it isn't properly … [Read more...]