Prepare For The Long Expected (And Dreaded) Penguin Update

Back in March, Matt Cutts warned SEOs to expect a new Penguin algorithm update later this year. Dubbed “Penguin 2.0,” this update is expected to be a massive change for the SEO industry. The original Penguin algorithm was released in April 2012 and caused widespread destruction among the SEO community, as many sites suffered harsh penalties and … [Read more...]

How to Use SEO to Reach Out to [email protected] in the United States

Plenty of businesses and organizations have SEO down pat, and for good reason. We all know that SEO is important because it directs users toward your product or service. Unfortunately, a lot of companies are making one major error in their content: they are failing to market across multiple demographics with culturally relevant marketing content. … [Read more...]

Why SEOs Should Use Relationship Marketing

Although most SEOs currently stress the importance of content marketing, relationship marketing is a highly effective strategy to add to the mix. As Google continues to debut increasingly effective Panda and Penguin updates, SEOs must adapt in order to maintain their visibility and rankings. Relationship marketing is a successful technique because … [Read more...]

Don’t Limit Your SEO Strategy: Go International

Is your company engaging in an international SEO campaign? If it isn’t, you are missing out on a wide array of opportunities for business. Limiting yourself to one nation or region may seem simpler, but it also confines you from gaining potential customers who could find you online. Think you’re already targeting the most profitable market? If … [Read more...]

Beware These Local Search Problems

Even if you have a thorough understanding of the way that SEO works and have invested time and energy into developing an optimized online presence, there may be some massive problems with your small business’s online reputation. The biggest issues that arise in local search are generally in relation to inaccurate or inconsistent information. … [Read more...]

How to Get Your Small Business Found in Local Search

Especially if you are developing an online presence for your small business without the help of an expert SEO, understanding a few basic principles of SEO in regards to local search will revolutionize your business’ online potential. You may be familiar with SEO, but local search poses an entirely different set of issues. Since small businesses are … [Read more...]