Bizarre Brand Hits and Misses – What We Can Learn From Them

Today’s marketing campaigns seem to be all about eliciting the most conversation. Social media has become a powerful driver for business success, an idea with which Fortune 500 companies are all too familiar. Over the years, we’ve seen some truly bizarre social media and content marketing campaigns with varying degrees of success. Some take on a … [Read more...]

Save Time and Money With Social Media Bulk Scheduling

It’s no secret that small business owners have a lot on their plate. You might play the accountant, the HR representative, and the social media strategist, all within the space of a few hours. When you’re tackling so many tasks at once, it can be difficult to keep track of them all. Like any savvy marketing pro, you know that social media plays … [Read more...]

Improve Your Social (Media) Skills to Stay Relevant as a Small Business

Around one third of the entire global population (and 60% of North America’s population) are active on social media. This is an enormous audience you simply cannot ignore as a small business in 2018. Engaging in a regular social media content strategy can increase your brand’s visibility, give your business a relatable voice, and increase your site … [Read more...]

What These 4 Celebrities Can Teach Us About Reputation Management

Ah, celebrities. Why do we love to hate them? If you’re like me, you take guilty peeks into the latest People magazine (Celebrities! They’re just like us!) while standing in line at the grocery store. And sometimes those magazines fall onto the conveyor belt for purchase. No? Well, me neither. And I absolutely do not have the full Bachelor issue … [Read more...]

Nemo on the Way, How Will Social Media Help?

Turn on the television and you might think you're having déjà vu. Memories of the terrible storm Sandy aren't far off in the minds of many on the east coast, and now a new storm is on the way. Winter storm Nemo is set to start dumping tons of snow and bring heavy winds Friday and into Saturday. What sort of role will social media play during this … [Read more...]

NFL and Refs come to an Agreement, Social Media Played a Big Role

It's always rough when two sides of an argument don't back down. Two stubborn people or groups of people can take an issue and let it run until they get their way. I've always been one to look for compromise; I really think in most cases both sides of an argument can be happy if they just worked together. Of course, in labor disputes, things can … [Read more...]