I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to integrating a blog with social media platforms, podcasts, and/or email campaigns, don’t worry. Use Part 2 of this series as a jumping-off point … [Read more...]

5 Easy Ways to Brainstorm Fresh Blog Content

Discovering new and engaging content to add to your blog requires creativity. Eventually, even the best blogger will run out of original ideas and need to find inspiration for fresh content, but how does that happen? Writer’s block can hinder your blogging efforts, making it less engaging and dull or even cause you to stop writing completely. Don't … [Read more...]

How to Properly Cite Sources (in a Non-Annoying Way)

Content marketing is all about sharing ideas, but it’s important to make sure those shared ideas are properly sourced. Some entities online do not want their ideas shared at all, while others are open to sharing their work along with proper credit. Failure to properly cite the information is unethical and could even lead to legal trouble, so be … [Read more...]

What You Can Learn From These 4 Brilliant Law Bloggers

People count on lawyers for trustworthy, cutting-edge legal information. They look to an attorney’s blog for advice, counsel, and comfort in times of need. The quality of a law firm’s blog posts speaks volumes about the quality of the practice. One of the best ways you can communicate to potential clients that you are the firm for them is through … [Read more...]

5 Blogging Tips for Plumbers

As a plumber, don’t underestimate the power of your blog. Posting consistent blogs is one of the most effective ways to generate leads, attract more website visitors, and ultimately boost your client base. However, a blog won’t transform your business overnight. It’s a long-term marketing strategy that will work for your plumbing company only if … [Read more...]

Word Count Sweet Spot: Determining the Optimal Content Length for Professional Services

At Content Equals Money (CEM), we write content as short as a tweet and as long as an ebook. Many business owners, marketers, and content creators wonder about optimal content length. How long is too long? Will I lose my readers if I post something more than 2,000 words? How can I treat a subject in depth in a short post? Read on to discover the … [Read more...]