What Does A Perfect Blog Post Look Like? 3 Essential Tenets

Everyone claims to have a secret to success, a “perfect recipe” that makes their product a cut above the rest. KFC relies on its 11 herb and spices blend. Dr. Pepper has a super-secret proprietary blend of who-knows-what that produces that iconic taste and flavor. My husband injects his chicken and turkey with butter infused with secret spices that … [Read more...]

3 Indisputable Truths That Prove You Need a Blog

In this day and age, consumers expect companies to have blogs. More than that; they are disappointed when a brand doesn’t blog. For business owners that have blogged since day one, it can be hard to believe that many businesses still haven’t joined the blogosphere. If you aren’t chuckling, you’re probably one of the latter. A blog is more than … [Read more...]

6 Must-Know Secrets to a Successful Business Blog (Revealed)

The “secret to success” isn’t necessarily a secret at all – often, well-known tips and tricks are all it takes to boost sales. Believe it or not, easy-to-follow roadmaps exist to poise your blog for maximum audience impact. If your business blog hasn’t been delivering the results you expected, you could be missing a key ingredient. Use this list of … [Read more...]

How to Write with Authority Part Five: Blog Design

It seems irrelevant – particularly in the context of your written content – but your blog’s design might be losing you customers. Think about if you landed on a new company’s blog and, even though it updates regularly, it looks like it was designed in 2009. How would you, as a potential customer, feel about that company? Would you read their text? … [Read more...]

The Anatomy of a Proper Blog Post

All blogs are not created equal. Despite what you might have heard, any blog post isn’t better than no blog at all. Throwing together a post that’s lacking necessary elements could hurt your brand’s reputation more than not having a blog. Your company needs to make each post shine to establish the brand as a trusted, polished, industry … [Read more...]

How to Write with Authority Part Four: Research

Writing authoritative content relies on having a good knowledge base beforehand. As an expert in your field, you obviously know quite a bit about what you do. Sometimes, however, a particular project requires more knowledge than you have or delves into a subfield that you’re unfamiliar with. In these cases, you need to have good research skills to … [Read more...]