How to Write With Authority Part One: Active Voice

We all experience impostor syndrome sometimes – no matter how long we’ve been in our field. Regardless of our level of experience, there’s no getting around the fact that we don’t, and can’t, know everything at any one time. At the same time, confidence is key to convincing readers you really are an expert in your field. Learning how to write … [Read more...]

I Set Up a Business Blog – Now What? Part 5: Managing Your Time

If you’ve stuck with us this far, you’ve created a business blog, gotten the creative juices flowing, integrated other channels, built your audience, and conquered consistency. What’s left to do? The hardest part for some and the easiest for others: time management. If you’re not naturally inclined to effortless time management, this part of the … [Read more...]

I Set Up a Business Blog – Now What? Part 4: Staying Consistent

If you’ve heard one inspirational quote about consistency, you’ve heard them all. We aren’t here to hit you over the head with all the reasons you should stay on top of your blog. You already know that consistency is key in content – or else you wouldn’t have gotten this far! Instead, we’re here to explain how consistency relates to blogging, how … [Read more...]

Establish Yourself as a Thought Leader in 3 Easy Steps

As a savvy business owner, you’ve likely heard by now that a blog is one of the key ingredients to establishing thought leadership. Have you stopped to consider what this term actually means, let alone how to achieve it? Thought leadership is one of those nebulous terms that businesses like to throw around a lot, but without a working definition it … [Read more...]

I Set Up a Business Blog – Now What? Part 3: Building Your Audience

What is a business blog without a loyal readership? Cultivating a blog that your audience will actually want to read is just the first step – now you need to attract users and incentivize them to keep up with your blog. “If you build it, they will come,” isn’t always the case with a business blog. Many of the most successful bloggers today had … [Read more...]

I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to integrating a blog with social media platforms, podcasts, and/or email campaigns, don’t worry. Use Part 2 of this series as a jumping-off point … [Read more...]