3 Indisputable Truths That Prove You Need a Blog

In this day and age, consumers expect companies to have blogs. More than that; they are disappointed when a brand doesn’t blog. For business owners that have blogged since day one, it can be hard to believe that many businesses still haven’t joined the blogosphere. If you aren’t chuckling, you’re probably one of the latter. A blog is more than … [Read more...]

Establishing a Voice Of Authority In the Era Of #FakeNews

Content marketing is as much about curation as it is about creation. True thought leaders establish a voice of authority by reading content and sharing ideas, as well as curating their own original content. It’s safe to say that we live in the era of #FakeNews, with reasonably intelligent adults sharing erroneous, biased, or invalid information. … [Read more...]

I Set Up a Business Blog – Now What? Part 3: Building Your Audience

What is a business blog without a loyal readership? Cultivating a blog that your audience will actually want to read is just the first step – now you need to attract users and incentivize them to keep up with your blog. “If you build it, they will come,” isn’t always the case with a business blog. Many of the most successful bloggers today had … [Read more...]

Eight Tips for Marketing Your Content in a Crowded Online Space

You’ve written or commissioned a great piece of content. The hard work is over – or so you think. Many businesses post content on their websites and then call the campaign a done deal. If you want to get the most out of your content, the real work begins before and ends long after the content production process. The secret ingredient in … [Read more...]

Why Your Business Needs More Than Quality

Quality content is vital to growing a business, but no business is based on content alone. Quality content is not the only thing business owners need to draw in clients and customers, despite what contrary information may be floating around the internet. Business owners and their employees need a plethora of tools in order to succeed, some of which … [Read more...]

Top Trends for Small to Mid-Sized Firm Legal Marketing in 2016

Law firms have gotten better, a lot better, about offering content that provides useful, digestible information to readers. However, the legal field seems to always trail a few feet back in marketing innovation. While this is partly a risk management strategy, law firms need to step up their game if they want to stay in front of their target … [Read more...]