Marketing for Your Brick and Mortar Store, Part V: A Loyalty Program

 In our brick and mortar marketing series, we’ve talked about a lot of different ways that your online efforts can improve your in-store revenue: through updating your website with dynamic content, garnering positive online reviews, and avoiding digital sharecropping. Today, we’re going over the fifth and final aspect of our series: rewards … [Read more...]

Does Donald Trump Prove There Really Is No Such Thing as Bad Publicity?

The old adage about there being no such thing as bad publicity has undergone its most trying test yet during the 2016 presidential election campaign. Republican candidate Donald Trump has come under significant media fire for many of his actions and speeches on the campaign trail. The media has mocked, ridiculed, berated, and heckled Trump again … [Read more...]

Blending Traditional Marketing and Digital Marketing: Tips for a Seamless Content Marketing Campaign for Stores

Digital marketing can take your company far, but if you also operate a brick-and-mortar shop, you need a strategy that combines traditional and digital methodologies. Focusing too much on one or another can limit your market reach and leave your brand identity feeling half-baked. Instead of spending on two separate campaigns, start creating content … [Read more...]

The Purchase Bubble That is About to Burst

Accounting for more than 19 million citizens, the Asian American population in the United States is rapidly increasing. In the past ten years, this group has grown by more than 10% in 49 states. Asian Americans represented 5.6% of the US population in 2010. This number is expected to hit 9% by 2050. Since the population growth has been sudden and … [Read more...]

What Makes Pixar So Popular 20 Years Later?

When Toy Story premiered in 1995, many people were skeptical that Disney and Pixar could create an engaging and memorable film using only computer animation. Until then, feature films like Jurassic Park, Jumanji, and The Mask could only mix CGI effects with live action or animation. Animals might seem realistic, with taunt muscles and realistic … [Read more...]

How Telecommuting Is Changing the Way We Work

The future is quickly headed toward telecommuting. Since 2005, telework has grown almost 80%, and it has continued to show growth even as the overall workforce declined from 2011-2012. Organizations that employ telecommuters see benefits across the board. Naturally, growing companies demand a way to keep productivity and employee retention rates … [Read more...]