Why Video Will Never Take the Place of Solid Written Content

If you’re a business without experience using video to promote your product, don’t fret. Video will always complement written content, but it won’t exactly replace it. Written content offers consumers a different kind of concept clarity than audiovisual content, and it facilitates seamless user experiences across all digital interfaces. The … [Read more...]

Producing Killer Content, Each and Every Time

As a writer, I can tell you there’s nothing worse than staring at a blank computer screen. The cursor mocks you, each blink a testament to your wasted productivity and creative failure. Blink. Blink. I actually got this idea because I was starved for blog ideas. Writing about content curation when you can’t seem to come up with something … [Read more...]

11 Types of Content That Work for Any Industry

Do you need to drive more traffic to your site, or are you more focused on creating engaging content? Whether you're trying to generate leads, strengthen your brand, or convert consumers into customers, there are different types of content that work within each realm. From a consumer’s first encounter to their (hopefully) inevitable conversion, … [Read more...]

The Joy of Creating Content with Ben

“The Joy of Creating Content” series interviews each of our CEM staff writers to find out what they love about writing for the web. Q: What’s your favorite type of content to write? Why? I love writing content for clients who have a voice. Or, perhaps I should say, I love writing for clients who have an idea of what their voice should sound … [Read more...]

A Blog Is Your Own Personal Concierge

Imagine that you’re on your dream vacation. Cancun. The Bahamas. Puerto Rico. Saskatchewan, maybe—it’s your dream vacation! Now imagine that you’ve just arrived in the one place you’ve dreamed of going for so long, you’ve gotten off of your flight and have made it to your hotel. When you walk in the door, you’re greeted by a luxurious lobby. You … [Read more...]