I Set Up a Business Blog – Now What? Part 1: Generating Ideas

Congratulations on setting up a business blog! Take a well-deserved moment to pat yourself on the back for a job well done. Then, settle in to begin the next phase – learning how to maintain a blog that will drive traffic to your website, generate new leads, and ultimately help establish your brand as a mainstay in its industry. As a budding … [Read more...]

5 Easy Ways to Brainstorm Fresh Blog Content

Discovering new and engaging content to add to your blog requires creativity. Eventually, even the best blogger will run out of original ideas and need to find inspiration for fresh content, but how does that happen? Writer’s block can hinder your blogging efforts, making it less engaging and dull or even cause you to stop writing completely. Don't … [Read more...]

Producing Killer Content, Each and Every Time

As a writer, I can tell you there’s nothing worse than staring at a blank computer screen. The cursor mocks you, each blink a testament to your wasted productivity and creative failure. Blink. Blink. I actually got this idea because I was starved for blog ideas. Writing about content curation when you can’t seem to come up with something … [Read more...]

Understanding the Appeal of User-Generated Content Marketing

Have you ever considered handing over the job of content marketing to your customers? Believe it or not, we think you should. Obviously, you shouldn’t fire your whole marketing team and crowdsource your entire content strategy. However, the occasional user-generated content marketing campaign allows participants to create their own corner in … [Read more...]

Can Proper Content Curation Feed Your Thought Leadership?

Aspiring thought leaders often stress over the idea of not being able to produce enough original content to satisfy the needs of their community. It can seem like an unrealistic goal to produce fresh, quality content all of the time; and quite frankly it is. But don’t fret, aspiring thought leader! Content curation can be your best friend. And … [Read more...]

How To Test Your Short Term and Long Term Strategies with Analytics

This might sound weird to anyone not involved with search engine marketing, but I’m about to let you in on something you might have never known about. There’s been a years-long philosophical debate within the world of SEO and online marketing about the “value” of time. In one camp, there are search engine marketers that swear by short-term … [Read more...]