Inbound Marketing Vs. Content Marketing

As a small business owner or B2B professional focused on the outreach of your company or brand, you probably hear “content marketing” and “inbound marketing” a lot. They are seemingly synonymous terms, and you might even consider their differences unimportant. However, if you really are concerned with the growth of your brand, it’s important to … [Read more...]

Simple Tech for Small Business Owners, Part Nine: Domain Names

Your small business website is a great way to build your brand and attract new customers. However, getting people to your website is the result of a number of factors, which mostly relies on SEO to pull in attention and search engine rankings. Even so, there’s another level of consideration that comes into helping people to your site: your domain … [Read more...]

How to Write With Authority Part One: Active Voice

We all experience impostor syndrome sometimes – no matter how long we’ve been in our field. Regardless of our level of experience, there’s no getting around the fact that we don’t, and can’t, know everything at any one time. At the same time, confidence is key to convincing readers you really are an expert in your field. Learning how to write … [Read more...]

I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to integrating a blog with social media platforms, podcasts, and/or email campaigns, don’t worry. Use Part 2 of this series as a jumping-off point … [Read more...]

The Step-By-Step Guide to Creating an eBook

In 2014, there were around 2 million titles in the Kindle store. In 2018, there were over 7 million. What explains this exponential increase? For one, businesses are becoming increasingly savvy about marketing and publishing. Creating an eBook is not only simple, it’s an effective way to market your brand. Know that eBooks are a valuable … [Read more...]

What You Can Learn From These 4 Brilliant Law Bloggers

People count on lawyers for trustworthy, cutting-edge legal information. They look to an attorney’s blog for advice, counsel, and comfort in times of need. The quality of a law firm’s blog posts speaks volumes about the quality of the practice. One of the best ways you can communicate to potential clients that you are the firm for them is through … [Read more...]