How to Write With Authority Part One: Active Voice

We all experience impostor syndrome sometimes – no matter how long we’ve been in our field. Regardless of our level of experience, there’s no getting around the fact that we don’t, and can’t, know everything at any one time. At the same time, confidence is key to convincing readers you really are an expert in your field. Learning how to write … [Read more...]

I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to integrating a blog with social media platforms, podcasts, and/or email campaigns, don’t worry. Use Part 2 of this series as a jumping-off point … [Read more...]

The Step-By-Step Guide to Creating an eBook

In 2014, there were around 2 million titles in the Kindle store. In 2018, there were over 7 million. What explains this exponential increase? For one, businesses are becoming increasingly savvy about marketing and publishing. Creating an eBook is not only simple, it’s an effective way to market your brand. Know that eBooks are a valuable … [Read more...]

What You Can Learn From These 4 Brilliant Law Bloggers

People count on lawyers for trustworthy, cutting-edge legal information. They look to an attorney’s blog for advice, counsel, and comfort in times of need. The quality of a law firm’s blog posts speaks volumes about the quality of the practice. One of the best ways you can communicate to potential clients that you are the firm for them is through … [Read more...]

5 Blogging Tips for Plumbers

As a plumber, don’t underestimate the power of your blog. Posting consistent blogs is one of the most effective ways to generate leads, attract more website visitors, and ultimately boost your client base. However, a blog won’t transform your business overnight. It’s a long-term marketing strategy that will work for your plumbing company only if … [Read more...]

CEM’s 3 Rules to Creating the Best Blog Introductions

Imagine taking a road trip without knowing the destination. Starting a recipe without learning the ingredients. Your first day at a new job without a clue as to what you’re supposed to do. You’d feel lost, confused, and anxious, right? This is what a blog post without a great introduction does to readers – but readers can bounce from a blog that … [Read more...]