6 Kinds of Content You Need to Update Next Year

The importance of content marketing in the digital world is clear, but generating new information at a regular pace can be exhausting. In addition to looking for fresh, cutting edge content, look at the material currently floating in cyberspace. Does the content represent your brand appropriately? Are there mistakes you didn’t catch the first time … [Read more...]

Beyond Style: Creating Content for the Fashion Industry

While the fashion industry took New York by storm in February, it became abundantly clear that only a handful of fashion brands use content to the fullest. With Michael Kors, Nasty Gal and Essie Polish topping the list of the most liked fashion brands, industry giants like Saks Fifth Avenue and Neiman Marcus seem to have fallen off a cliff. Take a … [Read more...]

Want to Become the Next VIP of LinkedIn? Publish Your Heart Out

Last year, LinkedIn lowered its age limit, introduced a bundle of new mobile apps and put the finishing touches on its updated design. In 2014, LinkedIn’s biggest news thus far has been the platform’s intention to roll out long form publishing to all members. As announced in February, LinkedIn gave publishing access to 25,000 members with the … [Read more...]

The Magic of Online Restaurant Ordering: How GrubHub Seamless Rose to the Top

It’s a simple algorithm, and tons of online companies use it for product shopping: place an order, and your item will arrive at your door. Online food delivery websites GrubHub and Seamless have taken the formula a step further – instead of ordering a product from a warehouse company like Amazon, you’re ordering from a local restaurant. Last year, … [Read more...]

Matt Cutts Pronounces Guest Posts Dead: Is It True?

Earlier this week, Matt Cutts posted a new blog that seems to deliver a death stroke to guest posting as we know it. Essentially, Matt announced that the SEO tactic of guest posting in order to gain links is over and will only hurt SEOs moving forward. If you’re trying to build links using guest posts in 2014, Google is going to start cracking … [Read more...]

Michelle Obama and Sesame Street Team Up to Market Healthy Foods

A new advertising campaign focused on getting kids excited about healthy foods will soon be launching – and with the endorsement of First Lady Michelle Obama to boot. An agreement with the popular children’s show means that boxed and bagged fruits and vegetables will now be able to carry the faces of the Sesame Street characters. Boosting Fruit … [Read more...]