3 Content Marketing Best Practices For the Wellness Space

Content marketing for the wellness space comes with unique challenges and opportunities. A degree of caution is necessary, especially when providing health information and advice. Content marketers and business owners must strive to provide well-researched and actionable content while marketing to a diverse demographic. Providing quality content … [Read more...]

I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to integrating a blog with social media platforms, podcasts, and/or email campaigns, don’t worry. Use Part 2 of this series as a jumping-off point … [Read more...]

Revamp Your Realtor Blog With These 5 Tips

More and more clients are using websites like Zillow, Trulia, and Realtor.com to find their next residences. Thanks to the internet, it’s now easy for clients to download apps and find their dream properties. The real estate industry going digital isn’t necessarily a bad thing for traditional realtors. In fact, buyers still work with agents 88% of … [Read more...]

Top Strategies for Building Your Audience in 2018

According to 2017’s content marketing survey, a whopping 80% of content marketers reported a focus on building their audiences – an 18% increase over last year. We’ve known for years that audience building should be the main focus of a content marketing strategy, and now it’s clear that more and more marketers agree. In 2018, be a company that’s … [Read more...]

How to Create Promotion Campaigns That Will Appeal to Your Audience

  As an avid couponer myself, I understand firsthand the magnetic pull that saving money can have on a customer. The promise of a free giveaway or the exciting anticipation of joining a contest can generate a major following and lead to a fun way to achieve organic content promotion. There are thousands of ways to get started on a … [Read more...]

4 Reasons to Outsource Your Content

Most small business owners want their ventures to be as self-sustained as possible. With this in mind, they usually delegate tasks, including writing content, to available area employees. While this is a good idea, it’s sometimes better to outsource your content writing. Outsourcing carries a plethora of benefits, including the competitive edge it … [Read more...]