3 Ways The Affordable Care Act Will Change Healthcare Marketing

Though the Affordable Care Act was signed into law in 2010, it’s still making daily headlines. On either side of the aisle, it creates fodder for debate; from conservatives, who view it as an affront to capitalism, to staunch liberals who claim it doesn’t do enough to live up to its name. No matter how you spin it, the Affordable Care Act has … [Read more...]

Conversion Secrets: Creating Content for the Buyer’s Journey

Let’s be honest with each other. As much as we value our customers, services, and products, we still need to please the bottom line. This is where conversion strategy comes into play. In a previous post, I pointed out that successful online businesses create content that speaks to customers at all stages of the sales funnel. Today we’ll deconstruct … [Read more...]

New Facebook APIs Will Provide More Detailed Data to Brands

Facebook recently revealed two new APIs (application programming interfaces) that will provide better insights to brands using real-time data. With the public feed API and the keyword insight API, not only can companies see how often certain words are mentioned, but they can also view detailed demographic data. While the use of these APIs is … [Read more...]

Unlock the Science of Persuasion in Your Content Marketing

While content marketing is a great way to keep consumers engaged and increase exposure online, it’s important to remember the ultimate goal: to create business conversions. In order to do this, we must be able to pursuade consumers to follow a simple call-to-action. Sound difficult? Don’t worry – there’s a science behind the art of persuasion, and … [Read more...]

50 Shades of Seductive Content: Secrets to Enticing Your Customers

While bookstores are closing throughout the nation and publishers struggle with their traditional business model, highly seductive romance books such as Twilight and 50 Shades of Grey continue to top all bestseller lists. Though most published authors struggle to move 250 copies a year, these romance novels have sold an incredible 186 million … [Read more...]

How Content Writing is a Lot Like Telling Stories to a 4-Year Old

This past week, I spent a lot of time in cars, buses, and trains. With a four-year old. Consequently, I also spent a lot of time making up stories about a kid with magic powers that lives in a fire truck and fights a fire-emanating villain named George George. (Fire and firefighting are popular themes with this particular four-year … [Read more...]