5 Systems for Creating an Editorial Calendar

Last week, I covered in detail the reasons why you need an editorial calendar: An editorial calendar limits stress, worry, and anxiety. It gives you the freedom to be spontaneous, without putting pressure on spontaneity. It helps you organize your messages and present them in a clear, timely fashion. Next, I covered step-by-step … [Read more...]

Keep it Simple in Storytelling

When it comes to storytelling, there are piles of blogs, books, and slideshows giving all manner of conflicting advice. There are also numerous sources with various theories on why storytelling fails in content marketing, so you might be confused as to where to start. What is the right path? Where do you start? The answer is simplicity. Know … [Read more...]

7 Things all Copywriters Need To Know When Polishing a Piece

Here at Content Equals Money, we write day in and day out for our living - and we need to ensure that the writing we do has a high level of quality for clients.  There are a lot of romantic notions about writing for a living, but the reality of it is that it's very much like a science.  Not to mention, though many harbor fantastic dreams of being a … [Read more...]

Let’s Get Emotional: Conversion Writing and the Client’s Heartstrings

One of the most beautiful things about writing in general is how it has been used over the centuries to express human desires and emotion.  “What light through yonder window breaks?” asked Shakespeare.“It is the east, and Juliet is the sun.”  Francis Scott Key encapsulated the soul of America by calling it the land of the free and the home of the … [Read more...]