Want to Grow Your Business? Focus On Your Current Customers, Research Says

In content marketing, we talk a lot about the importance of reaching new customers and expanding our markets to achieve business success. However, we often neglect to talk about the importance of focusing on current customers. In fact, research suggests that current customer outreach is just as, if not more, important to achieving business growth. … [Read more...]

How to Create Promotion Campaigns That Will Appeal to Your Audience

  As an avid couponer myself, I understand firsthand the magnetic pull that saving money can have on a customer. The promise of a free giveaway or the exciting anticipation of joining a contest can generate a major following and lead to a fun way to achieve organic content promotion. There are thousands of ways to get started on a … [Read more...]

Size Doesn’t Matter: Why Your Small Business Rocks

America is the land of opportunity, and most Americans are realizing the importance of shopping locally and being loyal to small businesses. That being said, there’s also a huge amount of competition. There are nearly 28 million small businesses in the U.S. alone, accounting for 54% of sales in the nation. Naturally, launching a small business … [Read more...]

Consumer Feedback Leads to Tweaks on iOS7

Apple’s iOS 7 was, for the most part, a huge hit on the part of the company. From the sleek design of the interface to the other functionality updates, iOS 7 was much anticipated – and it delivered. However, some complaints from the sidelines caused Apple to reconsider some of the more minor features of the system. Let’s take a look at what’s … [Read more...]