How To Use Social Media to Improve Health Outcomes

In graduate school, I had to take a class on healthcare management, one I dreaded passionately each and every week. As a student studying health behavior, I didn’t see how learning marketing principles and business branding practices would ever factor into my career path. With the exception of administration, most healthcare workers don’t put … [Read more...]

Creating Public Health Content That Actually Reaches People

If you ask a random sampling of people on the street, you’ll find that our health has become a popular, and often controversial, subject. Opinions regarding GMOs, vaccines, and the fluoridation of our drinking water vary widely in scope, despite a wide consensus in the medical community. Thanks to popular media health moguls like Dr. Oz and The … [Read more...]

Content Ideas for Targeting Millennials in Health Care

Millennials account for 72 to 80 million people in the United States. They are more likely to go online to find a doctor instead of using the one their parents’ used or asking friends and coworkers for referrals. They want fast, online access, and they want to be educated as much as they want traditional health-care services. For modern medical … [Read more...]