3 Content Marketing Best Practices For the Wellness Space

Content marketing for the wellness space comes with unique challenges and opportunities. A degree of caution is necessary, especially when providing health information and advice. Content marketers and business owners must strive to provide well-researched and actionable content while marketing to a diverse demographic. Providing quality content … [Read more...]

Why Your Photos Are Losing Business (and What to Do)

  Photos on your company’s website or social media platform can make a huge difference in the way buyers see you. Are you a professional, polished company, or a startup that’s still working out the kinks? Low-resolution photos with bad lighting can turn a buyer off, especially when there are so many other websites getting it … [Read more...]

Nailing Your Non-Profit SEO Strategy

From their legal structures to their taxing regulations, non-profits operate differently than their for-profit counterparts. They also differ in the way they should approach SEO strategy. Once reserved for the technically elite, virtually any company can now use search engine optimization to its advantage. In some ways, SEO stakes for non-profit … [Read more...]

7 Signs Your Website’s Content Needs Improvement

Fifteen years ago, websites topped searches by cramming keywords into useless paragraphs in nonsensical landing pages. Five years ago, every business and business’s mothers started a blog to improve their site’s content and draw in customers. The rule was “write fast, write often.” The idea was that several 400 word posts several times a week would … [Read more...]

Even Hot Dog Carts Need Websites Nowadays

Websites need to be continually updated. Recent increases in mobile use makes 2015 something of a milestone for online companies. Surprisingly, there are still thousands of small businesses without any online presence. Another large percentage of small businesses have failed to keep their websites updated. 50% of small businesses have seen … [Read more...]

The Barter Banter of e-Commerce Branding

A niche brand may seem counter-intuitive to business owners, and technology is partly to blame for this kind of thinking. If the internet is all inclusive, why shouldn’t your business appeal to everyone surfing it? The truth is that people from varying demographics, looking for the same product in the same price range, need to be targeted … [Read more...]