Simple Tech for Small Business Owners, Part Seven: Video Campaigns

If you’ve ever used a video streaming service, then you’ve likely seen a video ad before. Video is an increasingly popular form of media, which makes it the perfect form of advertising. Not just for large companies, but for smaller businesses as well. When you make use of a video campaign, you’re creating some great opportunities for attracting … [Read more...]

Even Hot Dog Carts Need Websites Nowadays

Websites need to be continually updated. Recent increases in mobile use makes 2015 something of a milestone for online companies. Surprisingly, there are still thousands of small businesses without any online presence. Another large percentage of small businesses have failed to keep their websites updated. 50% of small businesses have seen … [Read more...]

Are You Properly Optimized for the Mobile Takeover?

If you haven’t already taken the advice, now is the time: Become mobile-friendly or become obsolete. According to multiple new studies and reports, global mobile internet traffic is growing at a significant rate. Three industries in specific – e-commerce, B2B, and consumer services – have seen a noticeable shift from desktop to mobile in the last … [Read more...]

Plotting Your Business: How to Use Story Arcs in a Digital World

Even if you and I are cynical about the latest marketing tactics, we can’t deny that storytelling drives our lives. There’s even documented evidence supporting our primordial human instinct as storytellers, according to Scientific American. It was compelling storytelling that brought me in front of my television week after week when 24 aired on … [Read more...]

Would You Pay $40 for a Mobile Doctor Visit?

Multiple news outlets have been covering the release of the new Doctors on Demand app for mobile. Doctors on Demand is a mobile app that lets you schedule a video consultation with a real-life medical professional to discuss minor medical issues and make recommendations. A 15-minute consultation costs $40, which – when considering the cost of an ER … [Read more...]

Instagram Gains Soldsie Support, Plans Private Messaging Feature

With 2014 right around the corner, Instagram has added one new feature and is rumored to be considering another one. Recently, Instagram gained support from Soldsie that allows businesses to sell products via the popular photo and video sharing social network. In addition, sources report that Instagram has a private messaging feature in the works, … [Read more...]