The Barcode Turns 61

The barcode has turned 61! This important and much-overlooked little aspect of business has now been around since 1952 – and has evolved and changed in a lot of different ways over the years. Let’s take a closer look. The Barcode’s History The world’s first barcode was created in 1952 by Joseph Woodland and Bernard Silver, whose aim was to help … [Read more...]

Apple’s Mobile Site Design Rotten at Core, Ranks Dead Last

According to a recent survey performed by The Search Agency, Apple ranked dead last in terms of their mobile website design among 100 multichannel retailers. This came as a pretty big surprise, since, you know, it’s Apple. As in, the creator of the iPhone? Maybe you’ve heard of them? Apple’s site failed a few of the benchmarks set by the survey, … [Read more...]

Closing the Loop with Content Writers

Think of your company’s content as a painting.  There are an infinite number of components that are necessary for creating the perfect image you want to portray.  Every word and phrase associated with your company is a part of this gigantic mural.  While it’s impossible to try to analyze every single element that’s a part of the painting that is … [Read more...]