Law Blogs and Websites: Original Photos, Stock Photos, or Both?

Law blogs need the power to connect with potential clients and make them feel the firm is right for them. Imagery plays an important role in legal blogs and websites, as it adds individuality to your site and distinguishes you from competitors. In a consumer atmosphere that praises originality, it’s shocking to discover that 97% of law firm … [Read more...]

Six Topics to Include in Your Law Blog

Your business blog is vital for attracting attention to your law firm. A popular blog could greatly increase website visibility and click-through rates, optimizing your ability to convert. Staying on top of your law blog and writing regularly is the key to keeping it relevant. If you’re one of many lawyers or firms that struggle with generating … [Read more...]

Expertise Without the Expense: How to Find Good Legal Content Writers

A good legal content writer can be hard to find, especially if you don't have the resources to hire high-end legal experts. On one hand, you don't want to spend an arm and a leg on content marketing, but you definitely don't want inaccurate or low-quality copy. The legal industry is unique and has specific parameters for writing content. A talented … [Read more...]

9 Reasons Your Legal Content Isn’t Reaching Your Audience

There are a couple of purposes behind why law firms choose to post content online. Online content demonstrates relevance and niche expertise to your peers for cross-selling opportunities, and it adds meaningful value to prospects and existing clients. If your law firm doesn’t have a strategy behind posting content, now is the time to rethink … [Read more...]