The Ultimate Guide to Link-building: Simple Steps to Expand Your Reach

Link building is a fairly simple practice, yet businesses still loathe spending a lot of time on it. This might because link-building’s reputation has suffered in recent years. Some marketing and SEO firms have gone as far to say that link building doesn’t matter. This couldn’t be further from the truth. Google confirmed on more than one … [Read more...]

Simple Tech for Small Business Owners, Part Seven: Video Campaigns

If you’ve ever used a video streaming service, then you’ve likely seen a video ad before. Video is an increasingly popular form of media, which makes it the perfect form of advertising. Not just for large companies, but for smaller businesses as well. When you make use of a video campaign, you’re creating some great opportunities for attracting … [Read more...]

How to Create Great Video Content if You Don’t Know What You’re Doing

It’s no secret that video has a prominent place on the modern marketer’s list of priorities. As the numbers continue to roll in on the incredible returns businesses enjoy from integrating video tech into their marketing strategies, savvy business execs look to get in on the action. The question now becomes: can a small business create profitable … [Read more...]

Hot Off the Press: Why Print Still Matters

  In the never-ending talk about business marketing platforms, it seems like one is always forgotten: good old-fashioned print. It can be easy to cast off print as the ugly stepchild of today’s multimedia marketing platforms, but studies show we may be dismissing its reach too soon. Many business owners opt to replace paper advertisements … [Read more...]

4 Times Phil Schiller Showed Us What Being a Marketing Boss Looks Like

  If you don’t know who Phil Schiller is, Google him – you’ll be glad you did. Phil Schiller is Apple’s Marketing Chief, but this is just his official title. In reality, Schiller is a technology guru, mega media influencer, and social marketer extraordinaire. What makes Schiller so great? For starters, he isn’t afraid to troll the … [Read more...]

4 Questions That Will Make You Rethink Your Brand Strategy

Many business owners prefer to clap their hands over their ears and hum loudly when people start doling out advice, whether that’s about their brand or about how to put together a new bookcase. Rather than taking time to identify things we can do better, it’s human nature to avoid serious introspection. We want to believe our businesses are … [Read more...]