Google Switched to Mobile First Indexing – What it Means for 2019 SEO

At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile devices. Since Google is by and large the most popular search engine, with over 60% more … [Read more...]

Simple Tech for Small Business Owners, Part One: SEO

Small business owners have a lot on their plate. They not only have to handle all the logistics of running a business, they also must spend time finding ways to best promote their services so that their company can thrive. In today’s world, technology has become the predominant way for marketing and advertising, meaning that the small business … [Read more...]

What Do a Lawyer, The Pope, and an IT Specialist All Have in Common?

The warmer weather has me thinking about riddles. When I was a kid, in the days when you didn’t worry about high fructose corn syrup, artificial food coloring, or whatever other health hazard du jour today’s parents have to deal with, my Mom always had the freezer stocked with popsicles. When school let out, there they would be: nothing signals … [Read more...]

Going Viral: The Steps to Making Your Content Contagious

  It’s the age-old question that haunts writers of the World Wide Web, constantly on the minds of every user around the globe: how do I get my content to go viral? While there are a plethora of resources describing the benefits of SEO, perfectly inserted keywords, and other technical aspects, the main idea remains constant – you have to … [Read more...]

Nailing Your Non-Profit SEO Strategy

From their legal structures to their taxing regulations, non-profits operate differently than their for-profit counterparts. They also differ in the way they should approach SEO strategy. Once reserved for the technically elite, virtually any company can now use search engine optimization to its advantage. In some ways, SEO stakes for non-profit … [Read more...]

A Brief History of SEO (and Some Predictions for the Future)

SEO marketing has changed tremendously over the years since its birth, and it will continue to change in the future. In its humble beginnings, SEO marketing was less like a marketing strategy and more like a loophole or a cheat code. Over time, Google began building new algorithms that thoroughly analyzed keywords and how they’re used. SEO became a … [Read more...]