What Do a Lawyer, The Pope, and an IT Specialist All Have in Common?

The warmer weather has me thinking about riddles. When I was a kid, in the days when you didn’t worry about high fructose corn syrup, artificial food coloring, or whatever other health hazard du jour today’s parents have to deal with, my Mom always had the freezer stocked with popsicles. When school let out, there they would be: nothing signals … [Read more...]

A Brief History of SEO (and Some Predictions for the Future)

SEO marketing has changed tremendously over the years since its birth, and it will continue to change in the future. In its humble beginnings, SEO marketing was less like a marketing strategy and more like a loophole or a cheat code. Over time, Google began building new algorithms that thoroughly analyzed keywords and how they’re used. SEO became a … [Read more...]

Which SEO Campaigns Won (or Lost) in 2013?

2013 saw a wide variety of SEO campaigns, each vying for the attention of American audiences. Some of these campaigns were able to successfully utilize SEO best practices to connect with their consumer base, but many campaigns missed the mark. By studying these hits and misses, we can learn several lessons about the current state of SEO and … [Read more...]

How to Gracefully Transition from Keywords to Topics

Since Google recently switched all of its keywords to “not provided,” many SEOs have been frantically searching for a new way to conduct keyword research. But is finding alternate ways to acquire keyword data really the best solution to this problem? Yes, you still need to find some creative ways to gather information on keywords, but perhaps this … [Read more...]

How to Choose Great Guest Bloggers And Avoid Spammy Guest Posts

SEOs talk a lot about how to get your guest blogs posted on authority sites, but how do you identify relevant, informative guest posters as the webmaster of a blog? By carefully selecting high quality guest posts, you can begin to build up your authority within your industry. Set Up Some Ground Rules To get started you have to come up with a … [Read more...]

5 Local SEO Predictions for 2014

Is your local search strategy ready for 2014? Although local SEOs have to deal with many of the same trends as regular SEOs, there are certain concerns that have a greater impact on local search. Here’s a look at some of the predictions being made throughout the local search community. 1. Mobile Will Continue to Gain Ground This one comes as no … [Read more...]